
Originally Posted by
scb335
I've been watching the Crashed thread and he's shared some great info on launching a site, but people need to be realistic when it comes to affiliate marketing, and none of the Gurus or eBook/course sellers ever tell you this stuff because it wouldn't help them sell their eBooks and courses, but here's some honest numbers to consider:
A 3% CTR is a decent click thru rate for affiliate banners or ads on a blog setup. This means if you build a blog (or site) with the intent to send your traffic to an affiliate offer, then getting 3% of your visitors to click thru to that offer is a decent average early on.
More experienced marketers can get much higher CTR averages, and a lot depends on your niche, your traffic sources, how targeted that traffic is, and your ability to create powerful calls to action with your affiliate links, but for a newbie or even moderately experienced marketers, a 3% CTR average is pretty common.
Another important number is the conversion rate. How many clicks do you need to send to an offer to make a sale? Again, there's a lot of factors that go into this, is the sales page killer or dud? Have you pre-sold your visitors well before sending them to the sales page? Is your market desperate and hungry?
Conversion rates can vary wildly, but the most common number I've seen posted (complained about) in forums, mostly by newbies, is around 0.5%, and I know from my early days that was about right for me too before I got better at picking products to promote, matching the products and advertising copy to my traffic, and writing good pre-sales content.
So, with those two common--if not average--numbers to go by, we can figure out some cold hard truths about affiliate marketing:
A) With a conversion rate of 0.5% you need to send 200 people from your site to the sales page to get a single sale (on average)
B) With a CTR of 3% you need to get about 6,700 visitors to your own site in order to have sent 200 of them thru to your affiliate offer (on average)
C) None of these numbers are linear, meaning you might send 900 people from your page to an offer and make zero sales, and then get 5 sales from your 900th through 1000 click-thru, creating the 1 in 200 average, but the point is you can't actually expect or count upon a sale with every 200 click-thrus.
Again, these numbers of 3% CTR and 0.5% conversion rates are common, especially among newbies based on what I've seen posted in forums over the years and my own experience, but they aren't set in stone, anyone can do better or worse with their first attempts, and most people who learn from what they do will get better results over time.
AdSense and simple CPA offers (email submits) tend to be easier to start getting some money with, but over the long haul they're chump-change compared to what an organized affiliate marketer can earn with a solid sales funnel and traffic system in place. Still, even though they're easier starting out, they're still dependent on traffic volume so don't expect fortunes and riches with 50 visitors per day. It could still take several days or even a week or two at that level before you see a click or email submit appear.
I think what Crashed has been doing in his thread is great, and it's giving people a solid foundation to build and learn from, but I wouldn't follow it with expectations of making any money. Most who follow it probably will earn something, but the real value from it is in what can be learned by following along and paying attention to how each piece of the puzzle builds out the bigger picture as you go.
Good luck with the challenge.
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