Why optimize for "Make Money Online"?

Why do people optimize their sites for the keywords "Make Money Online"? The website with the first result for Make Money Online gets around 1,400 unique visitors per day. This is very low amount of visitors for the work required to SEO optimize your site for these keywords!

I'm not going to comment on that cause I will piss quite a bit off here.. That's not a moral boost niche for sure.


That result seems a bit skewed for such a keyword though.

and who is optimizing for keywords "make money online".