An END to the "Guru" Industry? Or is it?

First read this over at the neighboring forum, and thought to share about it to see if any valid points are to be made and what not.

Here is the direct article:

http://www.theverge.com/2012/5/10/2...h-quick-schemes-mutate-into-an-online-monster

So what's your thoughts on it? I personally think it's no different from what acai boys used to do, or even some shady CRs and etc.

What I really don't like about the article is the way the author is depicting the whole internet marketing, as a "scam" ?

What's your thoughts on this topic? Waiting to see some interesting conversations.

p.s. Please keep your discussions to the context of this thread.