Google Calls the Internet a Cesspool

**litenup** · #1 (**permalink**) 10-09-2008, 08:12 PM

Quote:

Google CEO Eric Schmidt called the Internet a "Cesspool" Wednesday in reference to the quality of content and the amount of false information residing on it. This according to AdAge is a subject he spoke about with an audience of magazine executives at Google's campus, where an annual industry conference was taking place.

When discussion is taking place, relevancy is easier to pick out, and brands represent authority. Authority and engagement. Those are the keys to success, and that is the reason why new media is still a legitimate source of information despite people gaming the system to try and take advantage of it in unethical ways.

It Doesn't Stop with Content Sites

Let's look at the concept from a broader business standpoint, because these principles don't only apply to content sites. They also apply to eCommerce businesses or even the web portion of traditional brick and mortar businesses. I don't care if your site leads to selling products on eBay or Amazon. You need to have ways of showing your authority, which establishes trust. A blog or even “expert articles” that give tips and advice can be a good way to do this. The more a customer sees the people running a site know what they're talking about, the more likely they are to purchase products from that site.

This is an article from web pro news. If your interested here's the full article

Code:

http://www.webpronews.com/topnews/2008/10/08/this-cesspool-we-call-the-internet

Some of the comments are pretty funny

So, maybe stop repeating the guru mantra - 'Content is king' and start inserting the word "quality"

But then again, I'm no guru, and don't want to be.

nirvana · #2 (**permalink**) 10-09-2008, 08:15 PM

No, don't worry, you're spot on. Quality is king.

**bruce6667** · #3 (**permalink**) 10-09-2008, 08:52 PM

you've both got it wrong.

cash is king.

**Uptownbulker** · #4 (**permalink**) 10-09-2008, 08:57 PM

Reading between the lines on this one, I'd bet that this is merely a statement issued to get you conditioned to the idea that Google is going to start censoring search results even more than it does now.

**Dev-Gank** · #5 (**permalink**) 10-09-2008, 09:35 PM

I would have to agree with uptown here. It sounds like they are setting the stage for even more SERP's policing.

Don't go more evil G!

wakkaoaka · #6 (**permalink**) 10-09-2008, 09:49 PM

www.google.evil (buying that tld shall be money well spent :P)

dirtbag · #7 (**permalink**) 10-10-2008, 11:06 PM

content is still king, and always will be. i guess you could tag qualit yonto it for 'quality content is king', but i figured that was just a given...