Tips for starting new biz needed

Hi,

Thanx to BHW I started to do SEO and no longer be addicted to spending money on a SEA addiction, yea, BHW is now become an addiction to me

Recently I decided I want to start my own SEA biznezz as I see many SEA companies asking huge fees for doing Adwords campaigns.

Now, my question: What are the best tips you can give a guy who starts a biz in SEA (adwords)?

I am going to offer it to the general public = normal people who are totally clueless of SEO

What is SEA?

I'm guessing he means Search Engine Advertising.