Hi,
Recently I was listening to a presentation for Guy Kawazaki on AcademicEarth (http://academicearth.org/courses/make-meaning-in-your-company)
One of the things he said is one of the best ways to market you company/product is to find evangelists.
An evangelist is a person who believes in your product/service/company and is willing to spread the word arond him and may be whereever he goes.
However he stops shorts from saying where to find such people?
Some may say these shoud be your friends, but personally I don't think it is about friends coz you might have a very good friend but he is not interested in what you do and thus can't spread the word with the same enthusiasm an evangelist can!

Any clue about the subject?

thx

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A evangelist have a spunky way of getting across to the people in a appealing way. He stopped short of telling you where to find them because they are really hard to find.....
They should not be your friends they should be some one believable who has a super demeanor and know how to use their words.....

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