Lynda Search Engine Optimization The Biggest Source For Learning SEO

mcad_mcsd · #1 (**permalink**) 07-09-2008, 06:12 AM

If you're out of sight on the Web, says Search Engine Optimization specialist Richard John Jenkins, you're out of mind.

Braving the wilds of search engine myths and facts, Richard offers essential tips on how to appear at the top of search results in Yahoo!, Google, and other popular search engines.

From purchasing placement to optimizing keyword variations, from avoiding "black hat" SEO practices to setting up a search-friendly site, Richard covers it all.

He also shares how to best submit your Web pages for indexing, how to monitor page rank, and how to build a solid base of links to your site.

A must-watch video tutorial for experienced website publishers and for those just getting into the Web game.

Table of contents and to download:

1. Getting Started
- Overview

Code:

http://rapidshare.com/files/116273790/01.01.overview-www.benha.org.rar

- What is Search Engine Optimization?

Code:

http://rapidshare.com/files/116277081/01.02.what.is.seo-www.benha.org.rar

- What is Search Engine Marketing?

Code:

http://rapidshare.com/files/116281575/01.03.what.is.search.marketting-www.benha.org.rar

- Target audience, goals, and skills required

Code:

http://rapidshare.com/files/116283325/01.04.target.audience.goals-www.benha.org.rar

- Patience is a keyword to SEO success

Code:

http://rapidshare.com/files/116284634/01.05.patience.is.a.keyword-www.benha.org.rar

2. Black Hat SEO/White Hat SEO
- What is white hat SEO?

Code:

http://rapidshare.com/files/116286540/02.01.white.hat.seo-www.benha.org.rar

- What is black hat SEO?

Code:

http://rapidshare.com/files/116294101/02.02.what.is.black.seo-www.benha.org.rar

3. The Search Magician's Three Linking Rings
- Searchers, search engines, and web sites

Code:

http://rapidshare.com/files/116294103/03.01.searchers.and.engines-www.benha.org.rar

- What kind of web theme are you?

Code:

http://rapidshare.com/files/116294104/03.02.what.kind.of.web-www.benha.org.rar

4. The First Linking Ring: Know Your Searchers
- Get inside the mind of the searcher

Code:

http://rapidshare.com/files/116294105/04.01.the.mind.of.searcher-www.benha.org.rar

- Secret searcher agent mind reading gizmo!

Code:

http://rapidshare.com/files/116306282/04.02.secret.searcher.agent-www.benha.org.rar

- How searchers search (from broad to targeted)

Code:

http://rapidshare.com/files/116306283/04.03.how.searchers.search-www.benha.org.rar

- The search needs of the searcher

Code:

http://rapidshare.com/files/116306284/04.04.search.needs-www.benha.org.rar

- See your site through your searcher's eyes

Code:

http://rapidshare.com/files/116306285/04.05.see.your.site.through-www.benha.org.rar

- Searchers are not experts

Code:

http://rapidshare.com/files/116306286/04.06.searchers.are.n-www.benha.org.rar

- Summary

Code:

http://rapidshare.com/files/116306287/04.07.summary-www.benha.org.rar

5. The Second Linking Ring: Know the Search Engines & Directories
- Quick overview: how search engines crawl, index, and rank pages

Code:

http://rapidshare.com/files/116322135/05.01.quick.overview.how-www.benha.org.rar

- Directory landscape

Code:

http://rapidshare.com/files/116351034/05.02.directory.landscape-www.benha.org.rar

- Search engine landscape

Code:

http://rapidshare.com/files/116460443/05.03.searchengine.landscape-www.benha.org.rar

- No search engine is an island

Code:

http://rapidshare.com/files/116466297/05.04.no.search.engine-www.benha.org.rar

- An SEO perspective of the major search engines and directories

Code:

http://rapidshare.com/files/116647276/05.05.an.seo.perspective-www.benha.org.rar

- Searching locally

Code:

http://rapidshare.com/files/117057113/05.06.searching.locally-www.benha.org.rar

- Searching from mobile devices

Code:

http://rapidshare.com/files/117060900/05.07.search.mobile.device-www.benha.org.rar

6. SEO Tools: Browser Bars
- Browser search tool bars

Code:

http://rapidshare.com/files/117370708/06.01.browser.search.tools-www.benha.org.rar

- Google's search tool bar and page rank

Code:

http://rapidshare.com/files/117377276/06.02.googles.search.tools-www.benha.org.rar

7. SEO Tools: Keyword Research/Project Management
- Google's suggest, term tool, and AdWord's keyword tools

Code:

http://rapidshare.com/files/117383141/07.01.google.suggest.term-www.benha.org.rar

- Keyword Tracker and Keyword Discovery

Code:

http://rapidshare.com/files/117390156/07.02.keyword.tracker_-www.benha.org.rar

- Yahoo's keyword selector and view bids tools

Code:

http://rapidshare.com/files/117392483/07.03.yahoo.keyword.selector-www.benha.org.rar

- Reference and organization tools

Code:

http://rapidshare.com/files/117397810/07.04.reference.organization-www.benha.org.rar

- SEO project management tools

Code:

http://rapidshare.com/files/117399537/07.05.seo.project.management-www.benha.org.rar

8. SEO Tools: Links, KDA, and Rank Checkers
- MarketLeap's tools

Code:

http://rapidshare.com/files/117401026/08.01.marketleaps.tool-www.benha.org.rar

- Enquiro's search engine intelligence tools

Code:

http://rapidshare.com/files/117401761/08.02.enquiros.engine-www.benha.org.rar

- Bruce Clay's SEO toolset part 1

Code:

http://rapidshare.com/files/117402805/08.03.bclaysseotoolset.pt1-www.benha.org.rar

- Bruce Clay's SEO toolset part 2

Code:

http://rapidshare.com/files/119193237/08.03.bruceclaysseotoo.pt2-www.benha.org.rar

- We build pages' neat-o back link checker tool

Code:

http://rapidshare.com/files/119194035/08.05.we.build.pages-www.benha.org.rar

9. SEO Tools: Code Checkers, & Web Site Analytics
- WC3 HTML code validation tool

Code:

http://rapidshare.com/files/119195489/09.01.wc3.code.validatio-www.benha.org.rar

- Web site analytics tools

Code:

http://rapidshare.com/files/119197188/09.02.website.analytic-www.benha.org.rar

10. Keywords: The Golden Key to Outstanding SEO
- Keyword research

Code:

http://rapidshare.com/files/119200059/10.01.keyword.research-www.benha.org.rar

- Types of keywords

Code:

http://rapidshare.com/files/119202058/10.02.types.of.keyword-www.benha.org.rar

- Stop words

Code:

http://rapidshare.com/files/119202750/10.03.stop.words-www.benha.org.rar

- Keywords' best friends are landing pages

Code:

http://rapidshare.com/files/119204053/10.04.keywords.best.friends-www.benha.org.rar

- Keywords and the long tail principle

Code:

http://rapidshare.com/files/119207570/10.05.keywords.and.the-www.benha.org.rar

- Keyword competitive intelligence

Code:

http://rapidshare.com/files/119209230/10.06.Keyword.competi-www.benha.org.rar

- Copyrighted material and cyber-plagiarism

Code:

http://rapidshare.com/files/119210282/10.07.copyrighted.mate-www.benha.org.rar

11. The Third Linking Ring: Creating Search Friendly Web Sites
- Putting it all together!

Code:

http://rapidshare.com/files/119214311/11.01.pulling.it.all-www.benha.org.rar

- A trip to Los Angeles with web searchers, John and Julie

Code:

http://rapidshare.com/files/120345945/11.02.a.trip.to-www.benha.org.rar

- John and Julie's search keywords

Code:

http://rapidshare.com/files/120356309/11.03.john.and.julie-www.benha.org.rar

- John's search goal

Code:

http://rapidshare.com/files/120361139/11.04.johns.search.goal-www.benha.org.rar

- Julie's search goal

Code:

http://rapidshare.com/files/120367785/11.05.julies.search.go-www.benha.org.rar

- Santa Monica carousel, a fan's site (SEO training site)

Code:

http://rapidshare.com/files/120380897/11.06.santa.monica.carousel-www.benha.org.rar

12. Before We Begin: Site Setup the Wrong Way
- How not to set up a search friendly site

Code:

http://rapidshare.com/files/120382837/12.01.how.not.to-www.benha.org.rar

- Spiders can't click, they're blind too!

Code:

http://rapidshare.com/files/120384435/12.02.spiders.cant.click-www.benha.org.rar

- Text! Text! Did I mention text?

Code:

http://rapidshare.com/files/120385443/12.03.text.text.did-www.benha.org.rar

13. SEO Hands-On: Site Setup in a Search Friendly Way
- Introducing Dreamweaver

Code:

http://rapidshare.com/files/120388357/13.01.intro.dreamweaver-www.benha.org.rar

- Santa Monica carousel fan site keyword research

Code:

http://rapidshare.com/files/120390288/13.02.santa.monica.carou-www.benha.org.rar

- Picking search friendly domain names

Code:

http://rapidshare.com/files/127918833/13.03.search.friendly-www.benha.org.rar

- Dreamweaver setup

Code:

http://rapidshare.com/files/127923304/13.04.dreamweaver.set.up-www.benha.org.rar

- Search-friendly page titles

Code:

http://rapidshare.com/files/127927038/13.05.search.friendly.page-www.benha.org.rar

- Search-friendly meta keywords and descriptions

Code:

http://rapidshare.com/files/128038150/13.06.search.friendly.meta-www.benha.org.rar

- Search-friendly body text

Code:

http://rapidshare.com/files/128122960/13.07.search.friendly.body-www.benha.org.rar

- Search-friendly headings and specialized text

Code:

http://rapidshare.com/files/128128518/13.08.friendly.headings-www.benha.org.rar

- Search-friendly images

Code:

http://rapidshare.com/files/128213429/13.09.search.friendly.images-www.benha.org.rar

- Search-friendly internal links

Code:

http://rapidshare.com/files/128278379/13.10.searrch.friendly.links-www.benha.org.rar

- Search-friendly navigation

Code:

http://rapidshare.com/files/128280560/13.11.friendly.navigation-www.benha.org.rar

- Search-friendly resources and site map page

Code:

http://rapidshare.com/files/128281780/13.12.friendly.resources-www.benha.org.rar

- Search-friendly landing pages

Code:

http://rapidshare.com/files/128284104/13.13.friendly.landing-www.benha.org.rar

- HTML code validation / KDA check

Code:

http://rapidshare.com/files/128285831/13.14.html.code.validation-www.benha.org.rar

- Summary

Code:

http://rapidshare.com/files/128287151/13.15.summary-www.benha.org.rar

14. Optimized Web Pages: Submitting and Monitoring Page Rank
- Track and log submissions ahead of time

Code:

http://rapidshare.com/files/127930561/14.01.track.and.log-www.benha.org.rar

- Using site operator to check for indexing

Code:

http://rapidshare.com/files/127933396/14.02.using.site.operator-www.benha.org.rar

- Submitting to search engines

Code:

http://rapidshare.com/files/127935888/14.03.submit.to.the.engines-www.benha.org.rar

- Submitting to directories

Code:

http://rapidshare.com/files/127938064/14.04.submit.to.directories-www.benha.org.rar

- Monitoring page the hard and easy way

Code:

http://rapidshare.com/files/127942179/14.05.monitoring.page.easy-www.benha.org.rar

15. Santa Monica Carousel Fan Web Site
- How is it ranking in the SERPs?

Code:

http://rapidshare.com/files/128016150/15.01.how.is.it-www.benha.org.rar

16. Link Building: The Company You Keep
- It's not who you know, it's who recommends you!

Code:

http://rapidshare.com/files/127945427/16.01.its.not.who-www.benha.org.rar

- Hubs and authorities

Code:

http://rapidshare.com/files/127980069/16.02.hubs.and.authori-www.benha.org.rar

- Keyword rich anchor text is key

Code:

http://rapidshare.com/files/127989748/16.03.keyword.rich.ancho-www.benha.org.rar

- How to request inbound links

Code:

http://rapidshare.com/files/127993333/16.04.how.to.request-www.benha.org.rar

- Add URL trick

Code:

http://rapidshare.com/files/128009533/16.05.add_.url._trick-www.benha.org.rar

17. Top Ten SEO Lists
- Top ten SEO tips, tools, mentors, and resource lists!

Code:

http://rapidshare.com/files/128016634/17.01.top.ten.seo-www.benha.org.rar

18. Errata, Corrections, & Updates
- Errata, corrections, and updates

Code:

http://rapidshare.com/files/128016799/18.01.errata.correction-www.benha.org.rar

- Our live site ranks!

Code:

http://rapidshare.com/files/128017611/18.02.live.site.ranks-www.benha.org.rar

Password For Any File:

Code:

www.benha.org

Well Guys I just uploaded them to collect rapidshare points and it's not my own videos lol

**The Joker** · #2 (**permalink**) 07-09-2008, 09:01 AM

fuck me dead, shite load ov links, thanks for the upp

**ellie** · #3 (**permalink**) 07-09-2008, 01:22 PM

yup, what bekkin said.

Any source not on RS for these?

Thanks

liamizdabest · #4 (**permalink**) 07-09-2008, 01:30 PM

cool, thanks!