Alright, this post could be lengthy, however I will attempt to keep it as brief and to the point as possible (already failing).

I am a developer and designer by trade and I have stepped in and out of the BH realm over the past six years now. However, I am working with a client that is going to be spending a significant amount of money on Google Adwords campaigns and various other mediums for generating traffic.

The client is an attorney and we are going to be working towards using TLA or other mediums for increasing the page-rank of his presence, however I am curious if you guys have any other suggestions to assist in increasing page rank?

In terms of the Adwords, I would love to create various landing pages as well that we put his advertisements on as well as Adsense (hopefully getting his ad additionally to others) that will autoblog using caffeinated publishing plugins, auto posters for social networks, etc.

What direction do you think I should take. I am looking for a combination of both WH and BH techniques to accomplish the goals we have for the project. Anyone have some insight as to what should, could, would be done if you were doing something similar?

I have a generalized concept of what we should and are capable of doing, but I could use some specifics and opinions for you geniuses.

Appreciate the advice in advance.

Bump?

gray hat seo is what ya call when you mix Wh+Bh :P for the adwords campaign find some of the keywords that most relate to the lawyers niche and better to geo target them for more local search who would be the most likely clients.