Google's getting better...

 

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( Edit : To see the original interview that put me into thoughts /watch?v=uaba6sWPVPY ) ...
  1. #1
    Heraclitus's Avatar
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    Unhappy Google's getting better...

    (Edit : To see the original interview that put me into thoughts /watch?v=uaba6sWPVPY)

    A few days ago I saw a video interview with a well-known SEO (perform insider interview) and he said that he
    was giving up on SEO for the reasons bellow

    - Google is getting good at finding spam and makes blackhat SEO pretty tough.
    - He also said that Google started counting time of visits to results on serps, meaning that if someone
    stays more on one page it means that it's satisfies his needs and thus the site go up the serps...
    - At the end Google always wins, we may get some small wins but after some time, we loose.
    (If you play by their rules you'll keep playing the game of course but that's a fact... we play with some pretty strict rules atm)

    SEO seems turn into creating value rather that link building at the end.
    What do you guys think about this?

    [I didn't open this thread to provoke BHW "proudness" nor to get sarcastic comments, just for adult discussion]
    Last edited by Heraclitus; 05-19-2014 at 06:32 PM.

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    Default Re: Google's getting better...

    Google just wanted marketers to use adwords.

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    Default Re: Google's getting better...

    I'm pretty sure a lot of people are winning big using SEO right now lol
    This member has been permanently banned from BHW.

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    Default Re: Google's getting better...

    Yeah I know but Blackhat SEO has turned to Whitehat, you have to have unique content, diversified anchor... It's not blackhat anymore..

    Quote Originally Posted by lietuvis002 View Post
    I'm pretty sure a lot of people are winning big using SEO right now lol

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    Default Re: Google's getting better...

    Surely this is a good thing!! Rewarding those who put in the most time and effort and actually provide quality content is the way to go

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    Default Re: Google's getting better...

    Quote Originally Posted by Heraclitus View Post
    Yeah I know but Blackhat SEO has turned to Whitehat, you have to have unique content, diversified anchor... It's not blackhat anymore..
    how is unique content whitehat ? me and many others rank high for very competitive kws with 100% unique spun content that makes no sense at all.
    google is fighting a losing a battle, unless they manually monitor every niche and every kw or fill 1st page with paid ads they can never stop blackhatters from ranking.
    not everything you hear the "Guru's" say is true and not everything you read on forums is true and most important of all : Not every method is on forums and especially not on free open to public forums anyway.

  9. #7
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    Default Re: Google's getting better...

    What a load of BS!

    Who's the top SEO wanker who said that?

    1) Google isn't getting better at finding spam, google fixes bugs in the algo but by doing that it opens doors for other ones (strictly blackhat). The process of "spam"
    a) blackhatters identify resource for fast ranking
    b) blackhatters spam the shit out of that resource
    c) google picks up this trend
    d) google devalues that particular resource (sometimes with harsh negative effects)
    That's it. Jesus.

    2) "Google started counting time of visits to results on serps" yes, google relies on analytics metrics as ranking factors and so should them. They don't look only at the time on site, they look at the bounce rate, pageviews etc. This is the way it should be, if you have a webpage that's ranking for a term I search and I visit that page but your content is shit, how can that be helpful to me as an user?!

    3) Whatever.

    SEO is a marketing tool which should be intergrated in the global marketing strategy of a company (big or small doesn't matter). The more channels you target effectively via marketing, better the chances you have at a conversion + branding (which is the end game really). Yes, SEO has become a tad more expensive, it has become more time consuming to rank with safe techniques but SEO is not dead. And for the people who know their game and can adapt, SEO today has been a eye opener to other channels.

    For example:
    - very few SEO's pushed Social Media to their clients 3-4 years ago. Now, without Social you can't rank.
    - 3-4 years ago, we didn't consider having good content on our sites or having content marketing strategies, now that's a must.
    - 3-4 years ago we didn't worry about usability or user experience improvements, now it's a must as well.

    All of those improvements have positive effects in the ROI of a company, in many cases better than the classic SEO and shitty sites we all did.

    Step up people, keep up with the knowledge and stop believing any BS a "guru" said at some point in his shitty existence.

    Top SEO, pffht....

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  11. #8
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    Default Re: Google's getting better...

    what is the name of this zo called top seo? sounds like a top loser.

    If spam blasts is the only thing you can do then yes you should stop.

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    Default Re: Google's getting better...

    It is nothing new in this info, it was like long time…
    Making quality sites is must!
    Bounce rate is taking very big influence in SERP, so without quality content you can forget about SEO at all.

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    Default Re: Google's getting better...

    How about this.

    Tomorrow everyone turn their SEO tools on and spam google.com with shit links and see what happens.

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    Default Re: Google's getting better...

    If people are gullible enough to believe "top SEO"ers that spout that same rehashed bs, then they clearly don't deserve to be making anything online. They know how to close their browser and go to work in the morning.

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    Default Re: Google's getting better...

    Puppies gonna fail and quit. Big dogs gonna unleash the supremacy!

    This member has been permanently banned from BHW.

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    Default Re: Google's getting better...

    Quote Originally Posted by Heraclitus View Post
    Yeah I know but Blackhat SEO has turned to Whitehat, you have to have unique content, diversified anchor... It's not blackhat anymore..
    Unique content - HQ spun articles

    Diversified anchors - you can spam different anchors just as easily as you can spam a single anchor

    Still blackhat.

    Jared
    The best source for content / copywriting on BlackHatWorld?
    Boston Hype.

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    Default Re: Google's getting better...

    Top SEO? Sounds like a pussy to me
    10

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    Default Re: Google's getting better...

    Let's close this forum, the marketplace, and get back to 9 - 5 jobs

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    Default Re: Google's getting better...

    Obvious Google marketing.

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    Default Re: Google's getting better...

    lol what a load of bullshit

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    Default Re: Google's getting better...

    OP, please give us the name of this ''TOP SEO" person! (runs background check*)

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    Default Re: Google's getting better...

    well, Google is indeed getting better in spreading BS. That top SEO guru can be one of those that got bought by Google to spread BS all over the place.

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    Default Re: Google's getting better...

    Quote Originally Posted by peterngo91 View Post
    well, Google is indeed getting better in spreading BS. That top SEO guru can be one of those that got bought by Google to spread BS all over the place.
    This is exactly what this thread looks like.

  35. #23
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    Default Re: Google's getting better...

    Just do the opposite of whatever Matt Cutts says in his videos and you'll rank high enough to earn some decent cash.

  36. #24
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    Default Re: Google's getting better...

    I've been in the game for almost 10 years now. People say the same thing every year. Apparently SEO was dead back in 2004.

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    Default Re: Google's getting better...

    again the white hat propaganda...

    guys, LISTEN CAREFULLY what Matt Cuntts says! ............ and do the OPPOSITE

    http://www.youtube.com/watch?v=cKUvKE3bQlY

  39. #26
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    Default Re: Google's getting better...

    Quote Originally Posted by Heraclitus View Post

    SEO seems turn into creating value rather that link building at the end.

    Linkbuilding isn't SEO, it is a component of SEO.

    SEO is about optimizing a web presence for search engines. It has nothing to do with anything else.

    SEM is creating value, and SEO is a component of SEM.

  40. #27
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    Default Re: Google's getting better...

    The Blackhat/Whitehat SEO discussion is for forum morons that don't make money.

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    Default Re: Google's getting better...

    Google's getting worse, not better, at detecting spam. Primarily because BH SEOers are only getting better and better at emulating authority. I haven't seen this much spam in Google since before Panda and Penguin.

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    Default Re: Google's getting better...

    Please keep spreading this BS far and wide. The less people who do seo the more clients there is for me!!

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    Default Re: Google's getting better...

    Quote Originally Posted by Heraclitus View Post
    Yeah I know but Blackhat SEO has turned to Whitehat, you have to have unique content, diversified anchor... It's not blackhat anymore..
    its not White hat also. SEO is Just SEO. from the single moment you start link building, its not white hat anymore.
    White hat means create a website, add articles and hope someone will find your articles and link you..... while others getting rich and richer....
    And FFS people, stop making threads of this type. Seo is dead, blackhat seo is dead, G wins, we loose, we are screwed etc etc.......
    If it works for some people it should work for you too, you are just making something wrong.
    In that case, whatever you are doing, try something else

    Best wishes.
    Leobar!

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    Default Re: Google's getting better...

    Quote Originally Posted by Mr.Fox View Post
    how is unique content whitehat ? me and many others rank high for very competitive kws with 100% unique spun content that makes no sense at all.
    google is fighting a losing a battle, unless they manually monitor every niche and every kw or fill 1st page with paid ads they can never stop blackhatters from ranking.
    not everything you hear the "Guru's" say is true and not everything you read on forums is true and most important of all : Not every method is on forums and especially not on free open to public forums anyway.
    I've been browsing and learning for a long time before actually finding a method that actually works consistently and I will NOT reveal it, even on a paying squeeze page...agree with Mr.Fox.
    What forum do you recommend Mr.Fox?

  46. #32
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    Default Re: Google's getting better...

    Google getting bettet!??? B.S!

    I will prove:
    (Suppose) I want to buy a black hat in London. I use the Google search. I get these sh!t results! What does Google give me? Try these two search strings in Google... let me help you there: Click:

    (First string is a general search string, while the second is more focused.)

    http://lmgtfy.com/?q=i+want+to+buy+a+black+hat

    http://lmgtfy.com/?q=where+can+i+buy...t+in+london%3F

    The organic result sets, at least on the first page, are all BS -- 100% useless!

    Google has a become more B.S.-quality SE imo.


    ----

    Interestingly: See those Adwords ads! They are all to the point! Natural!In the example, I will get fed up with the conventional (organic) results and move to those Adwords sections (PPC section) on the side and the top of the result page... that's OK for me as a buyer, but why those organic results are having gays cabarets, foods and pubs, domains, guides and books, video and audio, SEO(!), etc. are thrown at me! My search string simply and plainly tells Google that I want to buy a black hat (a kind of head-wear)!

    Is, therefore, Google purposefully killing the conventional results (Organic results) so that readers go to the advertisement sections (PPC results) when Google detects that the person using the search string is a potential buyer???

    Proof 2: Google is thus black-hat'ing the gullible, unsuspecting potential online buyers! Now will Google admit it that it is misusing/abusing its advance SE technology??
    Last edited by srb888; 05-19-2014 at 04:31 PM.

  47. #33
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    Default Re: Google's getting better...

    Blackhat can work if you have the right mindset -- i.e. churn and burn. Building a brand around spam will fail -- no ifs, ands, or maybes.

  48. #34
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    Default Re: Google's getting better...

    If Scroogle is getting better, then Lucas Braydon is always going to be better than them

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    Default Re: Google's getting better...

    I will come back and agree with you when I am making no money and signing on.


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    Default Re: Google's getting better...

    Quote Originally Posted by UrsuAke View Post
    What a load of BS!

    Who's the top SEO wanker who said that?

    1) Google isn't getting better at finding spam, google fixes bugs in the algo but by doing that it opens doors for other ones (strictly blackhat). The process of "spam"
    a) blackhatters identify resource for fast ranking
    b) blackhatters spam the shit out of that resource
    c) google picks up this trend
    d) google devalues that particular resource (sometimes with harsh negative effects)
    That's it. Jesus.

    2) "Google started counting time of visits to results on serps" yes, google relies on analytics metrics as ranking factors and so should them. They don't look only at the time on site, they look at the bounce rate, pageviews etc. This is the way it should be, if you have a webpage that's ranking for a term I search and I visit that page but your content is shit, how can that be helpful to me as an user?!

    3) Whatever.

    SEO is a marketing tool which should be intergrated in the global marketing strategy of a company (big or small doesn't matter). The more channels you target effectively via marketing, better the chances you have at a conversion + branding (which is the end game really). Yes, SEO has become a tad more expensive, it has become more time consuming to rank with safe techniques but SEO is not dead. And for the people who know their game and can adapt, SEO today has been a eye opener to other channels.

    For example:
    - very few SEO's pushed Social Media to their clients 3-4 years ago. Now, without Social you can't rank.
    - 3-4 years ago, we didn't consider having good content on our sites or having content marketing strategies, now that's a must.
    - 3-4 years ago we didn't worry about usability or user experience improvements, now it's a must as well.

    All of those improvements have positive effects in the ROI of a company, in many cases better than the classic SEO and shitty sites we all did.

    Step up people, keep up with the knowledge and stop believing any BS a "guru" said at some point in his shitty existence.

    Top SEO, pffht....
    Your process of spam is exactly how it goes, and some other parts of your post I can agree, but there are also some things you get wrong.

    First of all, answer number 2, wasn't about Google Analytics or pageviews, but it was about how Google now tracks if users actually find what they are looking for or do they come back to search something else, and how quickly they come back.

    Also, 'without Social you can't rank' is total BS. Google can't even read most of the social links, only their own. And yes, those works well in some niches, but without Social you can still rank easily.

    Same goes with the next part. Good content or content marketing strategies are not 'must' like you say, it might be viable part of building authoritative websites, but not a must.

  52. #37
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    Default Re: Google's getting better...

    These "SEO Gurus" follow a new tactic these days. They belive if they stick their fingers far enough up Matts arse, and use their blogs to preach Googles message, they believe Matt will give them brownie points and leave their websites alone.


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    Default Re: Google's getting better...

    Quote Originally Posted by srb888 View Post
    Google getting bettet!??? B.S!

    I will prove:
    (Suppose) I want to buy a black hat in London. I use the Google search. I get these sh!t results! What does Google give me? Try these two search strings in Google... let me help you there: Click:

    (First string is a general search string, while the second is more focused.)

    http://lmgtfy.com/?q=i+want+to+buy+a+black+hat

    http://lmgtfy.com/?q=where+can+i+buy...t+in+london%3F

    The organic result sets, at least on the first page, are all BS -- 100% useless!

    Google has a become more B.S.-quality SE imo.


    ----

    Interestingly: See those Adwords ads! They are all to the point! Natural!In the example, I will get fed up with the conventional (organic) results and move to those Adwords sections (PPC section) on the side and the top of the result page... that's OK for me as a buyer, but why those organic results are having gays cabarets, foods and pubs, domains, guides and books, video and audio, SEO(!), etc. are thrown at me! My search string simply and plainly tells Google that I want to buy a black hat (a kind of head-wear)!

    Is, therefore, Google purposefully killing the conventional results (Organic results) so that readers go to the advertisement sections (PPC results) when Google detects that the person using the search string is a potential buyer???

    Proof 2: Google is thus black-hat'ing the gullible, unsuspecting potential online buyers! Now will Google admit it that it is misusing/abusing its advance SE technology??

    Thanks, that's my plans for the weekend sorted.


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  56. #39
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    Default Re: Google's getting better...

    OP, can you post a link to the original article?

    http://performinsider.com/category/interviews/

    I can't be arsed to search through them but would like to take a look.

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    Default Re: Google's getting better...

    maybe SEOs should stop sucking so much.

    Google is just bubbling up the good ones and the bad ones are just getting killed cuz they suck anyway.

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    Default Re: Google's getting better...

    bullshit,let;s all buy adwords ,fuck with ad words ,spam is the king

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    Default Re: Google's getting better...

    It's not like Google isn't making enough money

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    Default Re: Google's getting better...

    This has been stated so many times over the years, I have been hearing it since I started in SEO, and it is no more true today than it ever has been.

    Ultimately if you understand how to build a half decent website that provides at least some value in some way and you can game the system enough you can get better rankings.

    The formula of website + links hasn't really changed much just that the quality of the website and the links needs to be slightly better than terrible these days is all. With the improvements in Googles algorithm we have improvements in the tools available to us so not much has changed really, anyone trying to claim different isn't worth listening to.
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    Default Re: Google's getting better...

    I love love love when I read stories, posts, watch videos, etc of people quitting SEO and promoting quitting SEO.

    This just allows the rest of us to bank harder because we adapt and learn. When the crowds are running one way, run the other.

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