adwords no more phone numbers? This anger anyone else? workaround?

 

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So the penguin and the rest of the nonsense all but killed my local seo ...
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    Bostoncab's Avatar
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    Default adwords no more phone numbers? This anger anyone else? workaround?

    So the penguin and the rest of the nonsense all but killed my local seo ranking for my actual business. I have a small taxi company. I became so frustrated with seo methods that work today and dont work next week or worse hurt you next week I just started paying google PPC adwords ads

    Now yesterday I get a message saying I can't have my phone number in the text of the ad. I don't understand this since I pay for call extension too.

    Worse yet all my competitors display phone numbers in their ads so I am double angry right now. I pay these leaches $10 a day to display 781-777-7777 so nitwits can call for cabs.

    This is an evil policy change and will cause me to probably not be an adwords customer. I would be better of sticking business cards in mail boxes and praying.




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    Default Re: adwords no more phone numbers? This anger anyone else? workaround?

    Everyone displaying #'s in their ads have to remove them or the ad will not display. You've not been singled-out; your competitors have to remove their #'s too. Google is forcing people into the call extensions feature, which you already use, so no big deal.

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    Default Re: adwords no more phone numbers? This anger anyone else? workaround?

    The call extensions thing if someone clicks that from a mobile phone and it calls me I pay $1.00 right? This is the only way my phone number will continue to be displayed?

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    Default Re: adwords no more phone numbers? This anger anyone else? workaround?

    The reason you cant display your phone number for non-mobile based text ads is because people would simply call you instead of clicking on your link which negatively affects Google's profit.

    I have a lot of advertising experience on Google AdWords so my advice would be to remove your phone number and replace it with "Call Us Today". This will increase your CTR which, in turn, will help boost your quality score (which has additional benefits). If you don't listen to Google and continue advertising your phone number there is a high chance they will ban your for life from Google AdWords.

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    Crewchief007 (05-10-2013), hitman247 (05-09-2013), manipura (05-08-2013)

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    Default Re: adwords no more phone numbers? This anger anyone else? workaround?

    I agree with proweb, a simple "call now" now could be a good option for you. It might be more costly than prior but it might also drive more conversions. Also, IMO, I wouldn't give up on seo so quick; you could probably re-rank your local taxi service site & yelp within a couple months without too much work.
    Last edited by manipura; 05-08-2013 at 09:07 PM.

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    Default Re: adwords no more phone numbers? This anger anyone else? workaround?

    Google would not approve my ad with my phone number and the bottom line as mentioned above, people will not click the ad which in turn does not generate income for Google. So I removed it and used a free wordpress plugin on the website that allows the web visitor that is viewing on a smartphone to call directly from the website by clicking on big phone icon. For your business I bet quite a few of your website visitors are using a smartphone to access your site, so this might work for you, it definitely works for me.

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    Default Re: adwords no more phone numbers? This anger anyone else? workaround?

    that sucks - I've been doing that for years. CTR's pathetic, but thats kinda the plan.

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    Default Re: adwords no more phone numbers? This anger anyone else? workaround?

    if people click the call now extension on the ad it counts as a click and improves ctr? I bitched about my competitors to the adwords agent and today all their ads were gone. Lets hope they take a month to figure out their ads are not running.

    I didn't totally give up on seo. I did claw my way back to the first page but for years I was #1 above the places listings. Being in the bottom 5 just pisses me off. I recently realized I would probably gain a few more spaces if I pulled a majestic report and used the disavow tool. Anyone have a majestic account?

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    Default Re: adwords no more phone numbers? This anger anyone else? workaround?

    On the count of three everyone just switch to Bing........1....2......3 GO!

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    Default Re: adwords no more phone numbers? This anger anyone else? workaround?

    Quote Originally Posted by erussx2 View Post
    On the count of three everyone just switch to Bing........1....2......3 GO!
    Bing is good but the volume isn't just there..



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    Default Re: adwords no more phone numbers? This anger anyone else? workaround?

    Quote Originally Posted by Paper-Boy View Post
    Bing is good but the volume isn't just there..

    I got the coupons for bing/microsoft a few months ago on fiverr. Imported my add campaigns bid a penny on all the keywords and hit start. Its been almost 4 months and ads still running on that original $100. The volume is definitely not there for sure but it is a nice supplement.

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    Default Re: adwords no more phone numbers? This anger anyone else? workaround?

    You're getting in the mainline with bidding a penny...?

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    Default Re: adwords no more phone numbers? This anger anyone else? workaround?

    with bing ya


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