Top 6 SEO Tools To Combat Google Panda and Penguin

 
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Penguin Tools Link Detox This is a relatively new tool for identifying toxic links to ...
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    Default Top 6 SEO Tools To Combat Google Panda and Penguin

    Penguin Tools

    Link Detox



    This is a relatively new tool for identifying toxic links to your site and finding the contact information of the link owner. As such, this tool has quickly become invaluable. It gives an easy to understand snapshot of your site's link profile by showing all your healthy links as well as your toxic and suspicious links. Itís a good bet that youíll need to contact the site owners of the toxic links.

    You will want to take more care in reviewing the suspicious links. Most of these will need removing; however, you will want to keep those sites that link to you that have a low page rank yet are completely relevant. These are not harmful to your site.
    You can export the data to a CSV file to make it easier to digest and contact the site owners through a mail merge. Link Detox also lets you create a Google Disavow Tool file. A word of caution here: in my opinion, itís always better to build the Disavow list yourself to guard against including any healthy links.

    You can find out about the prices and memberships here. Link Detox is a great tool and well worth the small fee for membership.

    Google Chrome Extension SEO



    I recommend that, before you go on a link acquisition spree, you install this Chrome extension. If you use it in conjunction with the Majestic extension it will give you a good idea of whether a site is likely to provide you with a healthy link if you sourced one from it.


    Majestic SEO



    Majestic is an excellent tool to review link profiles and assess areas of a site's profile that may trigger Penguin penalties. For members, this tool allows you to download reports and manipulate the data to show the details you need. You can assess if a site has overly optimized anchor text links or has too many links from the same IP address. I have actually identified a site which was receiving thousands of links from one IP; upon further analysis I found that this site was not only linking from the footer of every page on its site, it was an exact duplicate of the client's site. This saved them both from a ĎPanGuiní attack! And you donít just need to use Majestic for tidying up a link profile. It can be used to identify a competitor's link profile and find new quality link opportunities.

    This tool includes more features that I can mention here, but State of Search has done an excellent full review.
    I highly recommend adding the Chrome Extension once you understand how Majestic SEO works as it can give you a rough preview of a site's trust and link profile.

    Google Docs Link Acquisition Tool



    Like Majestic SEO, Google Docs Link Acquisition Tool is fantastic for looking for new links to acquire or build on. By saving a copy to your Google Drive account, you can edit and make full use of it. Basically you type into the fields the keywords you are going after and it will run a Google search that will show you sources for good sites to try and get links from.


    Panda Tools

    Copyscape


    Copyscape is a brilliant tool for identifying places where a site's content is duplicated elsewhere on the web. You can then click through the sites it identifies and see the exact place the content is duplicated as itís highlighted on the page. This needs to be done individually for each page on the site but you can get a good idea of what to expect after looking for duplications of the home page. You can correct the duplications in one of two ways: you can re-write the content or you can contact the site owners and ask them to change theirs. Of course, successfully contacting site owners depends on whether or not they originally wrote the content or if you know them well enough to ask for the change.

    Screaming Frog SEO Tool


    This Screaming Fog tool is fantastic for identifying on-page structural duplications. For example you will be able to quickly identify the following duplications:

    • Titles
    • Meta descriptions
    • Header tags (H1ís, etc)
    • Page duplications

    The tool makes it easy to spot the pages with duplications and you can export them to a CSV file to then manage the changes you need to make to the site. This tool has helped me uncover some major duplications in the past such as duplicate home pages and pages that could be seen as a duplication by the use of session idís or affiliate links.

    As I said above the two realistic options for off-site duplication are the probably the best and I have written another post on how you can deal with content duplication that may help if you fix any Ďon siteí content issues.

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    mikeydell (05-02-2013), streetfibre (05-02-2013), theironlemming (05-03-2013)

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    Default Re: Top 6 SEO Tools To Combat Google Panda and Penguin

    Have you had any experience personally with link detox? That looks pretty interesting.

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    Default Re: Top 6 SEO Tools To Combat Google Panda and Penguin

    It saves me a lot of time. I love it.

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    Default Re: Top 6 SEO Tools To Combat Google Panda and Penguin

    Excellent thanks! Gonna check it out today

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    Default Re: Top 6 SEO Tools To Combat Google Panda and Penguin

    You won't regret it

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