Heads Up: Google Granted Patent on Invisible Text and Hidden Links

 

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Source: http://www.seobythesea.com/2013/03/g...-hidden-links/ Going on some of the Google TOS, this new technology will include: Using ...
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    Default Heads Up: Google Granted Patent on Invisible Text and Hidden Links

    Source: http://www.seobythesea.com/2013/03/g...-hidden-links/

    Going on some of the Google TOS, this new technology will include:


    • Using white text on a white background
    • Locating text behind an image
    • Using CSS to position text off-screen
    • Setting the font size to 0
    • Hiding a link by only linking one small character—for example, a hyphen in the middle of a paragraph


    And more.

    Not sure how many people are doing this at BHW, but with the patent now granted, it could mean the technology becomes part of the algorithm soon. This would mean that sites doing this sort of thing might get detected a lot quicker than the current manual methods.

    Just a quick PSA, share around if relevant.




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    Default Re: Heads Up: Google Granted Patent on Invisible Text and Hidden Links

    Hello, thank you for the information, I have to edit some of my sites before its too late

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    Default Re: Heads Up: Google Granted Patent on Invisible Text and Hidden Links

    I don't think google needs a patent or permission from anyone to penalize your site if they have invisible text/links with keywords on it.

    It is cloaking.. and since 2009 you will be penalized for that. I'm also sure that their algo has already included to detect such things.

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    Default Re: Heads Up: Google Granted Patent on Invisible Text and Hidden Links

    that patent was filed in august 2009
    http://patft.uspto.gov/netacgi/nph-P...RS=PN/08392823

    They dont have to wait for the patent to be granted before implementing changes.
    Its interesting its taken 3 years to be granted - or is that usual for a patent?

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    Default Re: Heads Up: Google Granted Patent on Invisible Text and Hidden Links

    Quote Originally Posted by tb303 View Post
    that patent was filed in august 2009
    http://patft.uspto.gov/netacgi/nph-P...RS=PN/08392823

    They dont have to wait for the patent to be granted before implementing changes.
    Its interesting its taken 3 years to be granted - or is that usual for a patent?
    It's pretty usual actually, there is a huge amount waiting in line for review at the patent office in most countries.
    People are filing patent for everything, it is almost as saturated as buying exact domain match.

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    Default Re: Heads Up: Google Granted Patent on Invisible Text and Hidden Links

    Thank you for the share! I guess we better toe in or get slapped by Google.

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    Default Re: Heads Up: Google Granted Patent on Invisible Text and Hidden Links

    This really shouldn't come as a surprise to anyone. If you're still trying to cheat the search engines by using hidden text, links behind pictures, and other obvious nonsense you're about 5 years behind.


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    Default Re: Heads Up: Google Granted Patent on Invisible Text and Hidden Links

    Background colour text - I remember when that was the big thing when altavista was king in about 1999!

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    Default Re: Heads Up: Google Granted Patent on Invisible Text and Hidden Links

    I thought that they could already detect that, I tried to use white text on
    a white background before and go nailed quick, that was over a year ago.

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    Default Re: Heads Up: Google Granted Patent on Invisible Text and Hidden Links

    I agree, but also do notice that many of the highest competition niches are doing just that and it works very, very well! (albeit for a period of a few months before the sites are ultimately deindexed)

    Quote Originally Posted by Sceptre View Post
    This really shouldn't come as a surprise to anyone. If you're still trying to cheat the search engines by using hidden text, links behind pictures, and other obvious nonsense you're about 5 years behind.

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    Default Re: Heads Up: Google Granted Patent on Invisible Text and Hidden Links

    Aw crap. Now the New York Times is going to be penalized for having tabs in their right column that has hidden content until you click it. Or not.

    Maybe Google will penalize some of the more stupid methods of hiding content, but honestly ... how many themes have content toggling? There's nothing Google will ever do about it.

    Even Google hides content, you don't see the cache and picture of a page unless you hover your mouse over an arrow.

    Google's move with this patent is a PR move and nothing else. They want people to freak out and not hide content ... just the fact this thread got started accomplishes their goal. They can detect white on white now, o'rly? lol Poor Bing can never stop hidden content from ranking now ... Google the patent troll.
    [BUYING] paying $x,xxx for quality domain in diet, health or exercise niche. Show me what you got, skype: phpbuilt

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    Default Re: Heads Up: Google Granted Patent on Invisible Text and Hidden Links

    What about them hiding the links on Youtube videos as well? You will notice that the links are white on a white background. The only time you see those links change color to the standard blue hyperlink is when you place your cursor over into the description area. Some could argue, it provides less distraction on a video.

    I believe their intent is to get people to see their ads more clearly, make more money and screw everyone else for adding value to Youtube. Like always, Google's attitude - do as we say, not as we do.

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    Default Re: Heads Up: Google Granted Patent on Invisible Text and Hidden Links

    Thanks for the info.. not good.. not good at all though :-/

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    Default Re: Heads Up: Google Granted Patent on Invisible Text and Hidden Links

    Google can file all the patents they want. True blackhatters will always be a step ahead.

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    Default Re: Heads Up: Google Granted Patent on Invisible Text and Hidden Links

    How funny to see google void there own tos all the time

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    Default Re: Heads Up: Google Granted Patent on Invisible Text and Hidden Links

    I hear these rarely ever hold up.

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    Default Re: Heads Up: Google Granted Patent on Invisible Text and Hidden Links

    I cloak with some olschool methods and they still work. Google will never be able to beat us.

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    Default Re: Heads Up: Google Granted Patent on Invisible Text and Hidden Links

    Google does everything they tell you not to do. They place all ads above the fold, not clearly marked as ads, sneakily placed on a light yellow background that basically looks like search results.

    Google scrapes the hell out of everyone and presents that information on their pages, for their own profit.

    So about this patent, google probably registered this for their own benefit, they're probably gonna start cloaking too.

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    Default Re: Heads Up: Google Granted Patent on Invisible Text and Hidden Links

    I had no idea people still used these things lol...get with the times.

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    Default Re: Heads Up: Google Granted Patent on Invisible Text and Hidden Links

    To my surprise, I know a site is still using this and have great success! I started a thread about this yesterday - http://www.blackhatworld.com/blackha...ble-links.html

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    Default Re: Heads Up: Google Granted Patent on Invisible Text and Hidden Links

    Nothing new. They implemented this function long ago before the patent get granted. I just wonder why many site with bunchs of hidden links is still ranking.

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    Default Re: Heads Up: Google Granted Patent on Invisible Text and Hidden Links

    This was how I used to rank in Yahoo, Lycos and Alta Vista back on 1997.

    How can you patent something that has been in common use for more than a decade?


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    Default Re: Heads Up: Google Granted Patent on Invisible Text and Hidden Links

    there are many ways to hide text using css .... and always will be

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    Default Re: Heads Up: Google Granted Patent on Invisible Text and Hidden Links

    -> pmessage t0 me with the sites url and i will tell you how he does it. it will be a plugin, i will tell you which. i also successfully use this kind of technique, always interested in sharing experience.

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    Default Re: Heads Up: Google Granted Patent on Invisible Text and Hidden Links

    Quote Originally Posted by Scritty View Post
    This was how I used to rank in Yahoo, Lycos and Alta Vista back on 1997.

    How can you patent something that has been in common use for more than a decade?
    Ah the goold ol' days....I miss 1997.

    By the way that's exactly my question, how the hell do they patent this bullshit? That was probably the first antispam thing they ever did.

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    Default Re: Heads Up: Google Granted Patent on Invisible Text and Hidden Links

    First time they try to sue, that patent will be completely invalidated based on prior art... people were doing that LONG before 2009.


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