Good reasons why EMDs will continue to work - Study Case
Study Case: Last Year before people went crazy about the EMD Google Update I decided to start a 50 websites project ( each project started with 10 pages, 500 words+, unique) and see how it goes with different type of backlinking, competition and so on. I did this because keyword in title will remain, in my opinion a pretty powerful SEO tool.
It happend almost as I thought. From 50 websites, 48 covered their investment after less than 1 month and another 1 in 5 weeks. The last URL was borned-dead, dunno why. Still, it continue to get 4-5 uniques/day from Bing and Yahoo so that one covered the investment as well.
December & Jan were perfect. Jan update made some damage but mostly on the ones where I abused (or did too less) of some techniques ( because as I said, I tried different SEO approaches). 28 continue to be in top 5, 8-10 in first 2 pages and the rest 2 page + ( all for the main keyword). Together still very profitable.
My Opinion: There is no solid reason why Google would BAN or not place in SERPs quality EMDs. You can't simple send to hell all the EMDs just because 60% of them are usually crap. Big G can increase the assurances for not being other shitty EMD but it has no-sense to trash it before analyzing it.
Anyway, by default, the EMDs are still having very good position in SERPs immediately after you created them. My opinion on this is simple: The google system still considers "the keyword in URL" a powerful thing until a new Update is rolled. In that moment, if your EMD is solid it will remain UP in SERPS, if it has tiny content, bad or not backlinks and so on, it will be sent to 100+.
Exactly like in any other project. Don't be afraid to test!
I hope it helps! Good luck
The best time to plant a tree was 20 years ago. The second best time is now.