Hey all,

So i have had one of my websites for about 6-7months now i got it earning an average of £1-£2 a day but in the past week the pay has droped drasticaly from that to about £0.20 - £0.30 i am getting the same if not more traffic and the same CTR i get about 300-400 veiws a day from Organic traffic via about 10-15 keywords across many different articles at first i thought it might be the advertisers lowing there bid but i have many totally different keywords and ads showing on each article.

Is there any reason for this that anyone would know of? I also was curious most of these keywords have a CPC of £1+ and one even £12 but my cpc that i am getting is about £0.10 sometimes lower.

Thanks in advance.

Don't forget that their 'displayed' average CPC, is based on Google search Ads; not the AdSense/Content network - which is much lower.

I couldn't tell you what has 'changed' though... Maybe you're getting more low-quality/junk ads - which don't earn you very much.

is there anyway to stop the low quality ads and get better quality ads? all my content is top quality and links are perfect its all White Hat aswell.