Black Hat SEO with Lexical co-occurrence (instead of links)

[brank87]

Hey guys! I'm just came up with an idea and would like you to tell me your opinion.

I just saw a Rand Fishkin's blackboard friday where he argues that:
Anchor Text is Weakening... And May Be Replaced by Co-Occurrence- Whiteboard Friday (can't post links, sorry)

For the ones who didn't see it, it seems that Google is boosting brands with increased relevance on the basis of co-occuring mentions in content, even when that content doesn't link to one of the brands pages!

Do you think any kind of spamming (without links) with citations to our brand in context with the targeted keyword would help ranking for that keyword?
For example with any automatic blog comment posting software or something like that.

Would love to hear your thoughts.

Cheers,

 

[brank87]

So... no thoughts? nothing? no prob... If I try it I'll share it here.

 

[chuky172]

Been looking into this lately. Did you ever test this out? Any good results?

 

[Scritty]

A none hyper texted mention. Brand awareness.
This is certainly something.
It will likely have much more value for authority sites or those looking to become authority sites.

Trying to spam the URL you chose to sell lawn mowers thorugh Amazon on a micro niche site is never likely to convince Google your little site is a "brand"

bestlawnmoweroffers dot com... I doubt it.

But if you have a well established site in a niche then both co-citation (outbound links to establish relevance - nothing new here - Google's just slightly increased the value of doing it) and what some are calling "silent accreditation" do work if you have a unique, relevant and growing brand to promote.

It's designed to encourage serious business and bloggers to build up reputation WITHOUT link building.
However - it still absolutely requires that you get content on other people's websites with your brand name on.
So it's linkbuilding..... in all but actually putting a hypertext link in the content.
Put another way... The same process as link building, just sensibly use your unique and unambiguous brand name rather than adding a hyper text link.

Here's something I predict.

People will overoptimize content with their brand name.

Rand Fishkin is normally full of shit - but this time he got it right (bound to one day I suppose)

Scritty

 

[chuky172]

I get what you're saying with the lawnmower affiliate example. I was thinking of using it for a couple of local service companies I'm doing SEO for.

Say one of them is a carpet cleaning company in Phoenix. Would I want to make articles talking about carpet cleaning, linking to some "authority" carpet sites, maybe even local companies in other cities and then just have the articles say things like "that's why people like Ed started Ed's Carpet Service in West Phoenix"?

Just trying to get an idea o how to go about it the correct way.

 

[cash202]

I just saw a Rand Fishkin's blackboard friday where he argues that:
Anchor Text is Weakening... And May Be Replaced by Co-Occurrence- Whiteboard Friday (can't post links, sorry)

For the ones who didn't see it, it seems that Google is boosting brands with increased relevance on the basis of co-occuring mentions in content, even when that content doesn't link to one of the brands pages!

Do you think any kind of spamming (without links) with citations to our brand in context with the targeted keyword would help ranking for that keyword?
For example with any automatic blog comment posting software or something like that.

Stop listening to Matt Cutts and Rand Fishkins and do some testing. Then you'll see how full of shit their advice is.