Obviously anchor text diversity is important now, and I've read loads of studies/experiments etc, but just wondering what the generally agreed percentages are in terms of direct keyword/generic/brand/long tail etc??
When I've looked at competitors, I don't really see them using generic anchors, though they do include many LSI keywords.
There's no such fixed amount of anchor diversity since there are many more factors which it depends on such as what type of links are you building and are they manually built or using automated tools?
I know there is know fixed amount. Just wondering what people are using.
im working on 20-30% keyword, and 70 % generic/lsi/brand, just wondering if anyone else has similar ideas.
I am always trying to keep keyword + raw urls(with keywords) density lower than 20-30%. The rest are generic anchors (40-50%) and LSI keywords(20-30%). But that depends on niche.
A simple way I find is:
20% anchor text
20% business name
20% read more/click here etc
sometimes i use misspelled anchor text
seems to add more naturalness to profile overall
I went into depth on this and all the diversity metrics in these videos:
...there is a breakdown of what's in each video below the top post.
20% main keyword
What you need to do is, take the first ten position sites, go to majesticseo and ahrefs, analyse all the ten websites, check what the percentage they going for, and work towards it.
My general rule is
80 percent links goes to, brand, url, lsi and junk
And 20 percent anchor text distributed round the keywords.
Goodluck and happy new year
How long is a piece of string?
For the search term you want to get ranked for, run the top 5 through ahrefs and investigate the anchors of their backlinks for the proper percentages for keyword, long tails, generic and naked url.
But if you want a more conclusive answer, there are two:
1. TEST - nothing works better than what works for you.
2. IT VARIES - depending on the site/niche/competition, you may get away with more fishy stuff than you would otherwise. Or you may be on a way shorter leash than you would normally. Which brings us back to answer #1.
Yea that makes sense, I guess the general rule here is, as others said, check what the top 5 do and base it on that.
Which makes sense because its never good to stand out like a sore thumb in the SERPS.
I'm going to check with ahrefs tomorrow for a particular keyword I'm working on.
Ok this is what i have been doing.
For high PR sources-Web2.0/articles/******** wiki/guest posts- Direct Anchor
For High PR ******** Comments - LSI kw
For generic- PAD submit/PR/other contextual sources
Don't loose link juice from higher PR contextual sources.
I don't care about the percentage.Because noone knows whats the exact but we just know not to over do it.
There is nothing in stone but what has worked for me is the following.
1 KW = 3 LSI or 3 Generics
so if you are doing a campaign with 2 of your main keywords then have 6 generics or 6 lsi or mix it up to 6.
Also with sites that have been hit from the exact anchor match I have run campaigns with ONLY generics for about 2 months straight and brought all my kw out from the top 100 to back within searches. Did not make page 1 but got the KW from page 2 to 7. So there is hope still out there but it wont be overnight.
The best anchor diversity comes when you stop caring about anchor diversity. This about which anchor + link combination will entice users to click through/buy/do something.
To those who posted %es above, I'd like to know how they came up with the numbers. Solid case studies, proves, screenshots would be great.
From my own experience and from the above, I'm going with around 20% direct anchor.
I know some time back there was someone who done a study on this - they worked with someone, maybe ahrefs and got figures from a segment of sites - authority sites, top Alex's sites etc, and they had some studied percentages, but can't remember the link.
Anyway, it's an interesting topic to me
Don't use more than 20% of kw's in anchors and it'll be alright.
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Good job I checked: This particular site I am working on, I checked the top 4 results (I am #5) for the main keyword, and none of the sites have it in their anchor at all.
This is a low competition keyword, but I have had quite a bit of trouble ranking for it. Perhaps that is because I've stood out in the results for being over optimized??
thanks for informative post
20 - 30 links from each Social Network, Web 2.0 sites, youtube and some social bookmarks.