Re: black hat with Squido
Simple formula for using squidoo or any other "authority" type site.
First - A quick summary of why you want to use authority type sites. These sites have a huge trust factor with the major search engines. A squidoo lens with 200 incoming links will almost always out rank a webpage on an average domain with the same number of links. So, the object is to leverage their trust factor and get them to rank by creating incoming links to them.
1) As Ruck said, use keywords that make money. Best way to collect keywords is using a tool like wordtracker or keyworddiscovery.c**om/searc*h.html (remove *'s) to find variations of the keyword you want to target. Looking at the results you can make some initial assessments about which terms will likely make sales and which won't.
2) Take you list of keywords that you think have potential and run some PPC ads for them and track the ones that result in sales. Don't make assumptions on this based on 20 or 30 click thru's, I would suggest 100 plus but you may feel comfortable with more or less. Note - in some markets such as gambling and pharmacy you have to use your experience or do research on what terms other blackhatters are targetting as it is difficult to find a good ppc program that will allow these types of ads.
3) Create a lens on squidoo or page on on other authority site like reddit or whatever. Use your keywords in the page you create. For examples, query yahoo.com for a money term like "buy viagra" etc. and there will be results from others using this strategy. Check out their page and see how they are using their keywords on the page. Do what they do, learn by example.
4) Here's the key point > point links to your newly created page or lens. Incoming links are the #1 most important way to get your page ranked high in the search engines. You can use bh tools to automate this process. Do a search on here for submitters, trackbacks etc. to see what's available. If you want to do this more whitehat, then write some articles and use an article submitter or service to get your articles distributed which well get you those much needed 1 way links.
5) Rinse and repeat for more keywords on new lenses/pages.
Hope this helps.
loudNRG
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