Explanation of 'do follow'

Hey, I'm top on google for my niche, but I still don't understand what 'do follow' means exactly.

I get that it allowing a bot to move to the link, but what's the difference between no follow and do follow?

HOW do you determine if a link is no follow or do follow?

THe point of no follow is for people to link to a site without giving them link juice.
Say you were blogging about a scammer at xxxx site, so you would make it a no follow link so they don't get any link juice from you linking to them.
You read the source page and you will see: rel="nofollow" where the link is.

A ******** link is that which you are allowing to share your Pr with. This causes you to dilute your own link juice so that any PR that you might have will be shared with the link with a ******** attribute. Ideally you would want a large number of ******** links coming to your site but not a large number of ******** links leaving your site.

google tells all here:


'From now on, when Google sees the attribute (rel="nofollow") on hyperlinks, those links won't get any credit when we rank websites in our search results'

The thing that Matt Cunts doesn't want to tell you is that many peoples' empirical testing shows that n0follow links do in fact count for something - they're just worth (a lot) less than a comparable d0follow.

I personally wouldn't ever use a n0follow on one of my own sites - you either think a site is worthy of a hardlink or you don't. If you don't think a site is worthy of a link then you shouldn't be linking to them, period. The exception would be Wordpress comments but I'm not a fan of giving people any kind of links from the comments section.

Also a while ago a lot of sites were heavily penalized for trying to sculpt their PR by using n0follows.