What is best? Question about EMD

Hi experts!

I have mycompanydomain.com which is ranking well good. And I have 2 EMD's of some products of my company that are doing a 301 redirect to mydomain.com/inner-pages.html.

Question: what is best? Which one will give me more juicy?

1 - continue with 301 redirect -> inned pages;
2 - write an article on EMD and point a backlink to my inner pages (product related of course).

Thanks!