Blekko, Google's new competor, aims to provide search results with no black hat sites

 

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According to Blekko, the Web has increasingly become saturated with spam-like websites, specially designed to ...
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    Default Blekko, Google's new competitor, aims to provide search results with no black hat sites

    According to Blekko, the Web has increasingly become saturated with spam-like websites, specially designed to pop up in Google's search results but whose content is heavier on marketing pitches than substantive information.

    The remedy, Blekko Chief Executive Rich Skrenta told Reuters, is to narrow searches to groups of websites that people, not computers, have pre-approved as being the best sources of information for particular topics.
    Code:
    http://www.huffingtonpost.com/2010/11/01/blekko-search-engine-to-r_n_776806.html
    What do you think? Could it be a black hat killer?

    I personally think the idea of only providing results from a limited number of "pre-approved" sites is horrible, even if it weeds out some lower quality sites. But, doing a quick Blekko search, I'm seeing plenty of spammy sites. They're obviously using a computer algorithm, even though they say the results are human approved.
    Last edited by deviatus; 11-02-2010 at 04:14 AM.

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    Default Re: Blekko, Google's new competor, aims to provide search results with no black hat sites

    Hah... Get my Indians ready. Check.

    To bad I don't think they have a market share to make it worthwhile.
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    Default Re: Blekko, Google's new competor, aims to provide search results with no black hat sites

    Quote Originally Posted by izm View Post
    Hah... Get my Indians ready. Check.

    To bad I don't think they have a market share to make it worthwhile.
    Well they just launched. But they have millions in backing to promote it, a lot more money than all the failed G competitors had.

    The name Blekko is terrible, though.

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    Default Re: Blekko, Google's new competor, aims to provide search results with no black hat sites

    Hm. Yeah name's horrible, I guess we shall see.

    & money's good but we all know it's not all it's needed, look at how long it took microsoft to gain traction.
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    Default Re: Blekko, Google's new competor, aims to provide search results with no black hat sites

    hmmm... a social search engine....

    No advertising?

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    Default Re: Blekko, Google's new competor, aims to provide search results with no black hat sites

    well they suck at their jobs because my black hat sites are owning blekko serps.

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    Default Re: Blekko, Google's new competor, aims to provide search results with no black hat sites

    no one is googles competitor
    I did it, I SOLD OUT!

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    Default Re: Blekko, Google's new competor, aims to provide search results with no black hat sites

    Quote Originally Posted by masteraffmarket View Post
    no one is googles competitor
    Hmm, I am not so sure. I give Kooday a good chance at becoming a serious competitor.

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    Default Re: Blekko, Google's new competor, aims to provide search results with no black hat sites

    Quote Originally Posted by Ben Dover View Post
    Hmm, I am not so sure. I give Kooday a good chance at becoming a serious competitor.
    Here kooday gone tomorrow I doubt they will ever get anywhere.

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    Default Re: Blekko, Google's new competor, aims to provide search results with no black hat sites

    bing is actually a legit competitor.
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    Default Re: Blekko, Google's new competor, aims to provide search results with no black hat sites

    We must infiltrate Blekko!

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    Default Re: Blekko, Google's new competor, aims to provide search results with no black hat sites

    Blekko is very much like an unwanted present not likely to be around very long!

    Just an initial buzz then blekko will hit the bankrupt button inside 6 months!
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    Default Re: Blekko, Google's new competor, aims to provide search results with no black hat sites

    Unless they bring the search algorithms to the next level or invent some revolutionary techniques I hardly see it being successful in the short term. In the long term nobody knows, but still it seems kinda unlikely. Catching up with the search technology google has developed in the past 10 years is hard for everybody even for companies that have been in the same game for longer than google. Plus search algorithms are bitches because they improve the more data they get or, to say it better, the more queries they receive the more their developers can tweak and refine the algorithms. Again in this area catching up with google in the short term seems to me very unlikely and if it's hard for M$+Yahoo I tend to foresee lots of difficulties for a startup no matter how much funding money their investors shelled out initially. Last thing not to be overlooked is the average user's habits. In my experience ppl start complaining if you move an OK button in an interface 10 pixels above to where they're used to... So I don't think google needs to fret for a while... P.S. The name really sucks, worse than cuil... lol :-)

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    Default Re: Blekko, Google's new competor, aims to provide search results with no black hat sites

    Sorry, but their search results really suck. I ran a couple searches and many of the results have nothing to do with what I was looking for.

    I seriously doubt that they will soon get anywhere near Bing, Yahoo or Google.

    Thanks to OP for posting - I always enjoy getting the latest news here on BHW!

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    Default Re: Blekko, Google's new competor, aims to provide search results with no black hat sites

    Another wasted domain. I have their tool bar though. It's pretty good to instantly check up on sites.

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    Default Re: Blekko, Google's new competor, aims to provide search results with no black hat sites

    Its not very good, it relies on users applying search term tags which they and other members create to help define what sites / additional parameters are met when searching.

    Job Bob mouthbreather is not going to use an engine like that. Though if the idea proves popular, Google implementing a similar intelligent web slashing system into GoogleMe wouldn't surprise me.

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    Default Re: Blekko, Google's new competor, aims to provide search results with no black hat sites

    Think about the number of different topics websites cover..
    think about how often new websites are created that may be a better source than the previous one(S).

    they can't possibly keep up with human review

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    Default Re: Blekko, Google's new competor, aims to provide search results with no black hat sites

    Um...good luck competing with google

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    Default Re: Blekko, Google's new competor, aims to provide search results with no black hat sites

    Yes agreed, just not possible for humans to keep up with the millions of new pages created daily, so they'll have to use some algorithms which means they're just another search engine.

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    Default Re: Blekko, Google's new competor, aims to provide search results with no black hat sites

    Google is a complete joke and they have monopolized too much already.

    However, Blekko is just an Epic Fail based on their name alone.
    Last edited by bobbylove321; 11-02-2010 at 06:03 AM.
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    Default Re: Blekko, Google's new competor, aims to provide search results with no black hat sites

    Definitely have to agree with the lack of time the staff has to check millions of indexed pages. I'm going to love seeing what they do for revenue as PPC gives google a large cut of their profits and then their going to seem hypocritical as their unique selling point is to cut down all these marketing ads.

    Also as far as their algorithms go, they have to set a page higher than another one so links are still likely to be valuable which still keeps black hat linking software like xrumer, sb in the mix of things. This seems more of a MFA and crappy content/affiliate ads site killer I still have ads on my site but the information helps the reader which I'm guessing is still a-ok.

    Seems like they painted themselves in a corner, no?

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    Default Re: Blekko, Google's new competor, aims to provide search results with no black hat sites

    Millions? More like billions if not a trillion.

    Conservative estimate say there are 30 billion websites on the internet. Liberal estimates put the number at closer to 1 trillion. Lets split the difference and remove 50% from that number for shitty spam URL's. We will call it 200 billion unique URL's on the internet.

    Blekko is a small star-up company. Even with millions in funding I doubt they have more than 10 employees. But, lets go crazy and call it 20 employees.

    Each employee will have to look at 10 billion URLs to filter out the good ones from the bad. They would likely get very proficient at this with time so let's say they can analyse 1 URL in 20 seconds with loading time ect.

    10b x 20 seconds = 200 billion seconds

    It would take each employee 200 billion seconds to sort through all the URL's on the web. How much time does that translate to in days?

    Seconds in a day

    60 x 60 = 3600 seconds
    3600 x 24 = 86400 seconds in a day
    86400 x 365 = 31,536,000 seconds in a year

    200 billion seconds / 31,536,000 seconds = 6342 years

    Even with 1,000 employees the task would be impossible. And, this is assuming there are only 200 billion web pages out there.

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    Default Re: Blekko, Google's new competor, aims to provide search results with no black hat sites

    Most importantly, how can we game this new search engine?

    If it relies on social, it can be gamed

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    Default Re: Blekko, Google's new competor, aims to provide search results with no black hat sites

    Quote Originally Posted by MaxTucker View Post
    Millions? More like billions if not a trillion.

    Conservative estimate say there are 30 billion websites on the internet. Liberal estimates put the number at closer to 1 trillion. Lets split the difference and remove 50% from that number for shitty spam URL's. We will call it 200 billion unique URL's on the internet.

    Blekko is a small star-up company. Even with millions in funding I doubt they have more than 10 employees. But, lets go crazy and call it 20 employees.

    Each employee will have to look at 10 billion URLs to filter out the good ones from the bad. They would likely get very proficient at this with time so let's say they can analyse 1 URL in 20 seconds with loading time ect.

    10b x 20 seconds = 200 billion seconds

    It would take each employee 200 billion seconds to sort through all the URL's on the web. How much time does that translate to in days?

    Seconds in a day

    60 x 60 = 3600 seconds
    3600 x 24 = 86400 seconds in a day
    86400 x 365 = 31,536,000 seconds in a year

    200 billion seconds / 31,536,000 seconds = 6342 years

    Even with 1,000 employees the task would be impossible. And, this is assuming there are only 200 billion web pages out there.
    Even with that, it'd be nearly impossible to classify, look at way most ad networks work, your ad's approval solely depends on who reviews it, submit it enough and most of them go through.
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    Default Re: Blekko, Google's new competor, aims to provide search results with no black hat sites

    a lot more money than all the failed G competitors had
    Nah check out the backstory for ChaCha.com, they had mad investors, rich owner (he invented voicemail) and they never got anywhere at all, all the while touting they were going to be *the* Google killer. Also mahalo.com. At this point I'm not sure Google can be killed at all, given they could buy anyone that could potentially beat them.

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    Default Re: Blekko, Google's new competor, aims to provide search results with no black hat sites

    Quote Originally Posted by singingsleep View Post
    Nah check out the backstory for ChaCha.com, they had mad investors, rich owner (he invented voicemail) and they never got anywhere at all, all the while touting they were going to be *the* Google killer. Also mahalo.com. At this point I'm not sure Google can be killed at all, given they could buy anyone that could potentially beat them.
    Not going to disagree but Richard Branson kicked British Airways ass when nobody thought he could. Huge multi-national company that had been in the business for decades and had ties with the worlds major airlines.

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    Default Re: Blekko, Google's new competor, aims to provide search results with no black hat sites

    lol. My site is #1 on my keyword on blekko. I doubt its results are human-approved.

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    Default Re: Blekko, Google's new competor, aims to provide search results with no black hat sites

    People will search and after X hours their employee will send them the most relevant results from authority sites via email....LOL...The best way to filter blackhat sites..

    No wonder most people in this world are stupid..

    WHAT A JOKE...EPIC FAIL

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    Default Re: Blekko, Google's new competor, aims to provide search results with no black hat sites

    this is supposed to be what mahalo.com was gonna be...then they evolved to scraping content and re-purposing it...this company will go down in a blaze of fail...people dont have a problem with their search engine results the problem is the way they search for shit

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    Default Re: Blekko, Google's new competor, aims to provide search results with no black hat sites

    Only thing I can say since the project seems to be too young to express fierce criticism is that the layout is neat, but after all it's hard to clutter a search engine unless you are Y!.. It might become the yelp of search engines if they stick to the "social" formula... Anyways you can't deny they had the balls (were mad enough...) to choose a field with at least one very tough competitor... And another with very large pockets...

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    Default Re: Blekko, Google's new competor, aims to provide search results with no black hat sites

    I remember cuil seemed to have a similar buzz, and I think it went under this year if I remember correctly.

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    Default Re: Blekko, Google's new competor, aims to provide search results with no black hat sites

    Yahoo - Started in the early days of internet before any real serious marketing was in effect online. Became successful because they had the best system in place for indexing websites at the time. Got it's name from a common Australian word. Kind of a catchy name that helped them gain brand recognition.

    Google - Started around the time of the DotCom craze. It was obvious that marketing was a serious consideration for online success. Became successful because they figured out a better way to provide relevant result to searchers, and at the same time help advertisers. Chose name that refered to an extremely large number (googleplex) representing the data they were indexing. Very catchy name that was not only able to ga8in brand recognition but even become common word for any online search. (Just google it.)

    Bing - Started by big players that realized how much revenue they'd left on the table by letting start-ups take the field. Chose a name completely for brand recognition and marketing purposes. Running advertising campains designed with the intention of duplication googles achievement for comsumer awareness. (They hope people will start saying "just bing it". lol) It's a catchy name, but they haven't been able to prove themselves as having a better service for searchers or advertisers. Until they do they won't replace google. Since MS is behind Bing, it's really the only current SE that might have a chance in the long term to take over from Google.

    Blekko - LOL, and then here comes Blekko, with the most horrible name ever. (Just Blekko it. ROFLMAO) It sounds like a term for upchucking. They might have the desire to create a SE that provides more relevant searches than Google, but they'll have a long way to go to prove that they can. In the meantime they're up against Yahoo, Google, and Bing that already have a lot of money and brand recognition. Even if they are better, there name is something they'll need to overcome rather than one that will help with marketing. It seems like a company that would make that big a mistake on something as fundamental as their brand name is going to have a lot more trouble with everything else as well.
    Last edited by GreyWolf; 11-03-2010 at 01:47 AM.

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    Default Re: Blekko, Google's new competor, aims to provide search results with no black hat sites

    Quote Originally Posted by treetreetree View Post
    I remember cuil seemed to have a similar buzz, and I think it went under this year if I remember correctly.
    Cuil (ridiculously pronounced "cool") has been a total dud and they had MAJOR financial support when they started. They also obtained a 2nd round of funding if I recall correctly, but it didn't avoid the inevitable... This seems to suggest that, unless you have a really NEW idea (concept, paradigm, algorithm or alternatively an ARMY of slaves), you'll die a not-too-slow death playing the SE game...

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    Default Re: Blekko, Google's new competor, aims to provide search results with no black hat sites

    **** Blekko . Bing had microsoft backing them and what have they got about a 1-2 percent increase in search engine market share in the last year. I know Blekko doesn't have the same financing as microsoft.. LOL.

    Just another fad......

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    Default Re: Blekko, Google's new competor, aims to provide search results with no black hat sites

    So the guy that's doing Blekko also did the Open Directory Project and is a search engine OG, so he has some skills. It's not like other engine flops where SE masters weren't running the show. ODP is also human-input based, so he might have something to work off of.

    If it wasn't for that terrible name.. although, when Google first came out, I thought it was a terrible name.. and I still kinda do.


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