While Google AdWords is a revenue generating machine for the savvy advertiser, 9 out of 10 people often FAIL in their first few attempts to create an effective campaign. That is why I have created this report – to help these new or not-as-experienced advertisers battle through the initial learning curve, and to implement a few very simple but effective strategies that will help you achieve your advertising goals and improve the overall performance of your advertising campaign.
1. Expand Relevant Keyword Terms
Keyword relevancy is the KEY to success with Google AdWords. While it may be tempting to include all sorts of keywords you can get your hands on, be aware that this is often the #1 mistake advertisers make when creating their first campaign.
The keyword term qualifies the user as someone who is interested in the your products/services. For this reason, we need to make them as relevant as possible. Do not go out on a whim and start adding terms that are somewhat related, because, chances are, even if users do find interest in clicking on your ad, they will end up leaving your website without making a purchase because your product/service was not exactly what they were looking for.
2. Be Familiar with the Various Matching Options
While broad match is the default match type and should be used more than 90% of the time, you should also be familiar with the other matching options that are available to you. Selecting the right match type will increase your performance potential and for driving clicks/sales.
If you are unfamiliar with the different matching options, here is an example:
When tennis shoes is broad matched, your ad will show when users search on the keywords tennis and shoes, in any order, and even if the query includes other terms, such as tennis rackets and shoes. With broad matching, the keyword is also automatically enrolled in expanded matching. This means that Google will show the ads for other relevant terms and variations (such as tennis sneakers) even if these terms are not included in the keyword list. Read more on
http://www.ayitinou.com/article-post...s-secret-.html

Seems to be a ripped off article (google search is quite powerful these days). Needless to say, there's also nothing in there that hasn't been spoken about for around 1000 times already on this forum.

Love the copy and pasted article.

Some people are so creative.

From wherever he has copied and pasted..but his motive is to share the knowledge and we should appreciate it!!

Actually this looks more like a promotion for an article which is linked
to the OP's own site. The article that the link goes to was posted today just a little
while ago and of course links to a salepage.

Maybe a bot.

it will help those who don't already know about it. Most people knows how google adwords work, but some don't so the post is to help those that need it.

Is it your product or an affiliate?