Whats your average opt in rate for your email list?

 

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What would be an average opt in rate for a good looking squeeze page, a ...
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    KingMonkey's Avatar
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    Default Whats your average opt in rate for your email list?

    What would be an average opt in rate for a good looking squeeze page, a decent freebie to give away and targeted traffic?

    Are we talking as low as 1-5% or higher? What would be the average open rate of emails when people are on your list?

    I can't find this information anywhere, I've looked around the forum and others, but I'm guessing it must be somewhere. Any help appreciated.




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    Joe UK is offline Banned - see signature
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    Default Re: Whats your average opt in rate for your email list?

    On some of mine I'm getting 20%+ offering freebies. That's from targeted traffic from my jv partners.
    This member has been permanently banned from BHW.

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    Default Re: Whats your average opt in rate for your email list?

    20% opt in rate or 20% email open rate?

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    Default Re: Whats your average opt in rate for your email list?

    Depends on the traffic source but on average I get a 40%-70% conversion rate.

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    Default Re: Whats your average opt in rate for your email list?

    Wow that's a lot, is that considered normal?

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    Default Re: Whats your average opt in rate for your email list?

    Quote Originally Posted by KingMonkey View Post
    Wow that's a lot, is that considered normal?
    70% is off the scale, but possible with freebies (and it depends what you measure - and where from)

    Best bet is to write a report or guide. One that people who come to your site are likely to actually WANT - not just some crap to fill 4 pages of PDF.

    Make it short and sweet (unless it's a REAL complex issue, then 2000 words and half a dozen images is plenty)
    Remember to add links to your site and affiliate offers.
    Make it look nice (photoshop a book cover or their are tools for $10 that will make a nice looking book cover for you)
    Stick it on your site.

    Generally, IF YOUR TRAFFIC IS GOOD (relavent, targeted not just any old visitors) then 5% is minimum, 12% is excellent.
    If you are giving something REAL away - that has recognised value outside your site, then the sky is the limit. I've seen 70% before - but everything has got to be right, traffic, site, content, offer... the lot. One kink in the chain and that figure can half in a heart beat.

    Scritty


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    Default Re: Whats your average opt in rate for your email list?

    As others said, it really depends on 1) traffic source 2) relevancy of offer based on 3) targeting.
    You can go down to 0,1% if those factors are not well-blended. On the other side you can go up to 20-25% if those factors are well-tuned.
    That is my experience.

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    Default Re: Whats your average opt in rate for your email list?

    Thanks for the answers.


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