Expected conversion rates?

grapgat

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My first thread... I read all the rules, i did a search to see if there was a related thread, hoping i didn't miss anything and get bollocked by someone. :D


I'm pretty new to the IM game, and recently started doing some PPC and sending the traffic to an affiliate site.
Its an Amazon-esque site - selling a range of goods, just smaller and targeted to my country specifically.

I am seeing conversion rates - in terms of visitors that land on the aff site, to actual sales made, of 0.5%.

I'm targetting very specific keywords, and my gut feel is that i should be seeing much higher CRs?

I know its very broad, and can vary quite a lot depending on a number of factors, such as site design, KWs targeted, traffic quality etc etc etc...
but

what kind of CRs are you guys seeing, or should i reasonably expect?
 
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