I peruse the Google trends every now and then. I really should do so more often, but since I'm working on an intense client contract for several weeks I'm a bit spotty with it lately.
Anyway, 2 weeks ago I see a certain new Amazon product tearing up the search stats. Maybe you saw it too: the Amazon Kindle. So I put up a cheap PPC ad on Google with a tight daily cap. Just one ad, but it's been making me a decent USD30.00 per day with a USD5.00 daily spend.
I know it's not earth-shattering, but it's just one ad--which happens to represent one of the best consistent ROI's I've gotten on any PPC campaign I've done.
Strangely enough, everyone tells me to expand to other PPC networks so I put up the same ad on Yahoo. Maybe I'm not doing it right on Yahoo, but I'm paying an average of .06 CPC for my keywords on Google and Yahoo is charging me .10
Oh, and while Amazon pays a paltry percentage, they convert like crazy.
Anyway, it was just a little experiment with one ad trying to ride a trend that is working out in terms of ROI ... for the time being. I'll keep experimenting with this to see how and if multiplicity works.
Hey, that's great. What if you got crazy and doubled your ad spend?
Good question.
The thing is, I'm not even getting near my ad spend cap. So doubling it would not impact impressions or clicks or traffic.
It's definitely a good case study for me, since it's the best ROI I've had on a PPC campaign. However, I think the holiday season is maximising my results too, given the vendor.
I really should be testing over a 12 month period. I'll get to that.
Read the fine print even though it's tought to locate.
Congrats on the campaign though.
Never give your campaign away like that Sine unless your just be uberly nice. I learned my lesson long
ago about giving too much away.
Thanks Ruck,
Aw shit! I hadn't noticed the minimum cpc on Yahoo ... perhaps because a so-called "mentor" told me he was getting USD 0.05 CPC on Yahoo. WTF? Well, I'll take it up with him.
I gave him an idea about what to do with some certain literature he had and he asked me, "do you mind if I steal your idea?" "Not at all" I said. "May the best marketer win".
As to giving my campaign away, that one idea won't make or break me. I mean, if it's that critical to my business, then I'm in some serious trouble. Besides, "trend marketing" is published all over the place. It's not my original idea; all I did was post an instance of my doing it--albeit somewhat lamely and without much thought or oversight on my part.
Trends are good dude. Learning to study them is the hard part, which really ain't that hard if your in your zone that day. Picking out that one keyword or (few keywords) is really awesome when you get a profitable campaign going. I wrote a detailed post last month on how I utilize Yahoo Buzz. It's the same all around, you just have to watch the peaks. When they are going up you get in there fast as you can. I day trade penny stocks so I literally at the drop of the hat attack a keyword at that very moment and I have a habit of calling a dude to design me a landing page the moment these things go off.
I happened to pull out about $230 on Saturday alone because a keyword (product keyword) showed promise so I translated my ad text and ran it in Germany and France. I had one competitor in Germany and haven't paid more than $0.04 a click for the last 4 days.
Great share, I just ended a campaign and I put my cap at $800 a day just for them to give me clicks to reach $50. I don't know exactly but they don't seem to like cheap guys like us and would rather give all the clicks to the big spenders who seem to have bottomless pockets.
interesting to hear about the conversions. I was looking at the kindle to see if if would be the next iphone craze. it looks like amazon was sold out atleast a month ago. you're getting payouts on a product thats wont ship till next year?
A PPC campaign I'm doing ...
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