Just wondering if I should bid higher or lower than approximate cpc provided by google. what do you usually do? thank you!

CherryAffairs,

You can always start out with Google’s suggestion and then once your accounts become mature you can usually lower it a little. Remember that all online advertising is an iterative process by nature so you have to try something and then tweak it until its performing optimally.

You could also get some ideas here,

http://www.wordstream.com/blog/ws/20...adwords-budget

Hope that helps you,

Shawn