I'm about to launch a new campaign. I will be targeting just one site. ...
New to targeted ads: any tips?
I'm about to launch a new campaign. I will be targeting just one site. If I understand correctly, Google will use CPM, but I don't know how much would it cost me. The site has over 300.000 impressions daily, but my budget is $4. I'm thinking of starting with a low bid, around $0.1 and see if that gets me some impressions. If not, I will increase my bids.
Re: New to targeted ads: any tips?
Have you researched why you will be using CPM vs CPC? You want to be careful here because your choice should be dependent on what your goals are. If you are trying to drive people to a landing page, you may want to use clicks instead of impressions. If you are just using the display network then CPM might be a better option.
You mentioned that your budget is 4 dollars. Do you mean per day or per month? Either way that seems a bit low and depending on the keywords you are targeting, it may not be enough to be worth using adwords in the first place.
You can use Googles traffic estimator to try and get an idea of what it would cost you to advertise on their network,
Hope that helps,
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