Did you know that if you have a non-profit or charitable organization website you can get free Adwords credit? You just have to convince them that you are non profit and share the same phoposophy as G, helping the community, etc.

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They tie your hands in certain ways ($1 max cpc/ can't bid up your position) but suffice to say that alot of nonprofits don't know about this and are leaving money on the table. I've heard that some non-profits get comped $40k a month just by showing they can reliably spend all of their adwords credit.