Good Morning folks,

I am asking myself which conversions / experience do you have with Adwords Campaigns in order to find new Clients for SEO and Online Marketing.

You recommend it? Sure, its very rentable if only 1 converts out of 100 (CTR 1%), which Budget do you use/recommend.

nobody?

While I've never used AdWords for getting SEO clients, I've had a lot of success with AdWords for various lead generation websites in tons of different industries so I don't see how SEO would be much different. I will say that there is probably a ton of competition for SEO related keywords on AdWords so I have the following suggestions:

1. Start out with a tiny budget, like 5-10 bucks a day, and gradually expand as you figure out what works.

2. Use the AdWords Keyword Tool to find [exact match] keyword phrases with low competition and low CPCs. Don't worry about going after the most popular keyword phrases as they are more likely to be more expensive and less targeted.

3. I'd also suggest starting out by targeting only a specific geographical area. So if you live in Chicago, only target users who are searching for your keywords that live in Chicago.

4. Use only the Google Network to start off, so turn off Search and Display Networks.

5. Include your targeted keywords in the ad copy, ideally in the headline. So if I searched for "SEO Company Chicago" then that should be your ad headline since it will be bolded and catch my eye.

6. Send AdWords traffic directly to a dedicated landing page, ideally with the exact match keyword as the headline on the page. You can do this with dynamic keyword insertion and a little bit of scripting. Add a clear call-to-action and/or a contact form to make it as easy as possible for users to contact you directly. Also, if you can offer something for free, such as a "Free SEO Audit" then I definitely suggest offering that.

7. Follow up immediately on your leads! A fresh lead has a significantly higher chance of converting into a client versus one that is a few days old.

Hope that helps!

Thank you 'trickster'. Great info.:

thanks for good info trickster.

hm is true?

Originally Posted by trickster

4. Use only the Google Network to start off, so turn off Search and Display Networks.

Your point was to turn off search partners network and to leave only google search, right?

Originally Posted by sync11

Your point was to turn off search partners network and to leave only google search, right?

No, he meant the display (also called content) network. The search partners are search. You may want to turn it off depending on what kind of response you get from them. In some cases, you get better ROI from the search partners.

Back to the display network, it is a very different animal than search. Think Facebook ads. There are huge differences between the two and you should never mix search and display networks in one campaign. What you should do is have a search only campaign and, if you want to use the display network, have a separate campaign for it.

thanks alot, starting today my first campaign with 10 bucks a day - exact match keywords researched, and landingpages built - wish me luck