Hey there,

I have a campaign where my QS hovers around 7 for each keyword. I'd like to try and increase that, so I was wondering if I added a custom destination for a keyword to a landing page optimized for that specific keyword, does the quality score use the default landing page, or new optimized one?

Thanks!

Adding your keyword to the display url increases CTRs, and eventually your QS.

Are you referring to the display url ?