Google is introducing what it calls its “AdWords Premier SMB Partner Program.” It’s essentially a vendor referral program for small business (SMB) advertisers interested in working with AdWords. Google has developed a list of companies, many of whom were part of its “authorized reseller” program, to which it will refer SMBs.
The involved vendors get more benefits and greater support than other Google reseller partners it appears. Here are the general criteria for eligibility:
Large existing customer base of small / medium sized businesses
Tele / field sales force with the ability to sell Google’s advertising products
Commitment to provide phone and/or email customer support to their advertiser base
Existing operational infrastructure (billing, reporting, etc) to service thousands of customers

http://searchengineland.com/google-l...-program-98504

Any of you going to "jump through the hurdles"?