I've worked online for over a decade, but I'm entirely ignorant when it comes to adwords, so my apologies in advance if this is a silly question.

This is my plan:

To write a niche e-book on an unsaturated topic and sell it on its own domain. I'm considering using adwords because I can probably purchase specific clicks related to my unsaturated topic. If I can get this site earning, I'll then make another, and so on, monitoring my adwords campaigns and letting the sites function, otherwise, on auto-pilot.

This just sounds too unbelievably simple.

Is this a silly plan?

It will work... it is overly simple... the magic is in the details. Adwords will not run on autopilot... you have to obviously have a good product, killer sales copy/landing page... then adwords has to be targeted and monitored. If you are unfamiliar with adwords and in somewhat of a competitive niche, google will eat you alive. So do your research.

Originally Posted by gorzo

It will work... it is overly simple... the magic is in the details. Adwords will not run on autopilot... you have to obviously have a good product, killer sales copy/landing page... then adwords has to be targeted and monitored. If you are unfamiliar with adwords and in somewhat of a competitive niche, google will eat you alive. So do your research.

Very good advice. Often people think that running adwords will start making them money. However, Adword is just a source of traffic, but a very good targeted traffic if you do it right.

The performance of the campaign would depend more upon how good the product is, how the sales page/funnel or the backend system is. Build a great business, then create an adowrd campaign to reap profits.

the way you described it is "on the paper" but in the reality it's far more complex. You have to learn how to make good sale page, learn how to run campaign for affiliate (could be complicated sometimes just to make your ad live), learn to optimize your campaign, and finally learn to make it long term because google does not like e-book selling so much.