Re: This Adwords crap is rediculous!
I don't use Adwords, but even I know the quality score formula depends on your using a specific and relevant keyword, a phrase that exactly matches the ad, that exactly matches what's on the landing page. Start from the finish line, the landing page, take the most specific terms on the page to build the matching ad and keyword list. If that fails, it could be your CB landing page is not a specific enough niche. Build a mirror of the landing page that briefly presells the actual page, and link it to the landing page.
Now you have a vehicle you can edit to match your ads and keywords---so pack that presell LP with enough relevant or specific keywords to satisfy Google. Or create several versions of the presell page (corresponding to your different keywords) all linking to the actual landing page.
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