There are a lot of people who don't put much time into writing good ad copy or choosing and fine-tuning their keyword campaigns. This is why it is important:

We have to think about how many of our impressions and clicks come from completely irrelevant traffic.

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blackhatzen

Maybe they meant me.

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Here's mine:

Attached Images

bhw.jpg (9.4 KB, 31 views)

thats a good one sinewave.