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(taken from another forum, no credit taken)
Google Adwords Quality Score Maximum Cheap Clicks
How to get maximum cheap google adwords clicks: Okie first step to get maximum clicks in search network is that you have to bid enough to get position #2 to #6 in sponsored listing. These are the positions which get maximum clicks and expensive also. But these positions are also the best converting.
Some gurus will tell you to bid low and increase it gradually to get your desire position and conversion rate. Don’t listen to these cindrella story. If you bid low at first you will get lower position and hence low CTR and hence Poor quality score and the results? Your CPC asked by Google to activate your ad will be $10 a click and your Google Adwords Account History will be LOW/POOR [ have you ever heard of adwords account history? Yes , it does exist.]
The next thing you should know to get maximum clicks is make one adgroup for each keyword. A common practice is make one ad group inside a campaign and put multiple [5+] tightly closed keywords inside the same group. Don’t do that. You should have only one keyword [broad, phase, exact match variation] inside one ad group. It will increase your exposure, CTR and clicks throughout both search and content network.
Google Adwords Quality Score: A big issue right? At first you get rid off some stupid concept behind adwords quality score.
Myth-1:You need a 20+ page unique contents mini site in order to have great quality score.
Myth-2:If you have a mini site you can bid very low and maintain the quality score as great even.
Myth-3:Established and old high
PR domain easily get Great quality score.
True-1: A site with proper navigation and proper contents [no keyword stuffing , no scrapped contents] is required.
True-2: Your keyword should appear on Ad title, ad body and display and destination URL atleast once.
Example:
Keyword: Stop Sweating
Ad title: Stop Sweating Without Medicine
Adline 1: Want To Stop Sweating Without Expensive
Adline 2: Laser Therapy But All Naturally? U got It.
Display URL: StopSweating.yourdomain.com
Destination URL: yourdomain.com/stop-sweating.html
That’s why I don’t go for very long tail keywords which I cant incorporate inside ad title and ad body.
True-3: Free Sample | Learn More | Privacy | DMCA | Disclaimer | Contact Us pages are necessary.
True-4: Landing page for CPA should contains only salesy contents ; like testimonials , upselling paragraph etc. Don’t use long and informative articles in your landing page. Less option your landing page have to read and click – more clicks you will get on your Call Too Action button. Always use a king size ‘call to action’ button.