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Old 12-19-2009, 09:46 PM
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Default Any really good advanced books/guides for Adwords?

I'm doing adwords for over 3 years now and currently run 30 concurrent campaigns for my own- and client pages in the UK. All making decent money, so no problem so far...

However, there must be more senior advanced material out there in form of books / ebooks / other material etc. (I know this post will trigger loads of affiliate links to obscure ebook pages). Nonetheless there may be some senior fellow adwords experts in here who actually know advanced information sources.

Over the years I read pretty much all adwords books you can purchase on amazon, perry marshall's definete guide (incl. the latest 2010 version), the affiliate black book, adwords black book, Ad Infiltration, Adwords180 and others.

I am particularly after more advanced techniques on trademark usage variations, general psychlogical incentive buy/purchase keywords, targeted placement content network strategies (I implemented some of my own - takes a lot of research), cutting cost per sale strategies etc.

Any direction on that would be appreciated. Money for such advanced information is not a concern, but again I won't even consider buying anything of a flashy little minisite, so save your time by not posting affiliate links.

Feel free to post or PM

Cheers
M.
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Old 12-19-2009, 10:52 PM
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Default Re: Any really good advanced books/guides for Adwords?

Not really into the ppc game. Like my traffic free for now. Though I have a little experience in PPC. Best resource I came across while doing my research was ppc-coach.com. It's a forum you pay about 50 a month for I think. They have a lot of good Info on there. Probably won't find as much stuff psychology, but if you are that advanced that the forum can't teach you anything. Hook up with the big players there. Know there are people that have there xxx% to xxxx% ROI PPC campaigns over longer periods of time there.

Hope this helps
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Old 12-20-2009, 03:35 AM
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Default Re: Any really good advanced books/guides for Adwords?

Exactly as above. If you've been doing it for 3 years now and have a bunch of clients, there isn't much more out there to learn really. BUT as stated above the other major benefit to my site is the forums which have quite a few very large producers who don't mind bouncing ideas off each other. So if you picked up even one profitable tip and applied that to your accounts, it would be worth it.

If it's advanced as in blackhat stuff, we don't really focus too much on that. I"ve got nothing against blackhat personally, we show a couple things that are blackhat, but it's not the focus.

So it's up to you, but you're not really my target market to be honest.

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Old 12-30-2009, 05:17 AM
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Default Re: Any really good advanced books/guides for Adwords?

PPC is really tough...

I found 100 times the traffic and success through popular social sites and YouTube for free.

It's the networking that generates the most traffic not Ads......
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