Hi, Advertiser competition is adwords competition NOT
seo competition. So the higher this is the better in some ways as it shows the kw is profitable.
What you really need to see is how competitive the
SEO competition is. I believe with the free version you can't check the KC (keyword competition) but I think you can click on the keyword and it shows you the top ten results in google for the KW. you can then check to the the DA
PR and backlinks of the sites that will be your competition.
I use the platinum version of long tail pro and it is brilliant. It has made me very lazy but I have found some great KW with it.
You should upgrade now or as soon as you can afford it.
Keyword research is the most important skill in search engine marketing by a mile.
Its 10 X more important than anything else you can learn. It is also the thing that, in my opinion, you cannot and should not outsource. So learn it and invest in quality tools.
I'll give you a very useful tip for KW research, it's on thing that I do that really really changed my KE research for the better.
ALWAYS check a keywords history using google trends. If its on an upwards slope than thats great. If google shows 1000 searches you can be sure there is at least 1000 or maybe many more. If its on a downwards trend then stay away. The kw has had its day and if google says 1000 searches there may be only 30% of that now. Believe me they don't update the database very often.
You can find some gem keywords that have very little searches showing in google but have a steep upwards graph in google trends. Believe me about this, this will revolutionize your keyword research.
Good luck.
Bookmarks