If a keyword has $100 CPC but no first page adwords advertisers, should I target it?

how can the cpc be $100 and yet no advertisers ?

Exactly, there must be a high depend if the price is that high..

Originally Posted by cashmaster

how can the cpc be $100 and yet no advertisers ?

It was an example but I do have a keyword with $9 CPC but when I check the SERPs there are no advertisers.

Maybe advertisers aren't targeting the country you are based on? What is AdWords competition in keyword tool?

Originally Posted by kazhkaz

Maybe advertisers aren't targeting the country you are based on? What is AdWords competition in keyword tool?

I use two tools for keyword research you see

Ultimate niche finder and market samurai they both show me different results you see and I was confused so I decided to ask.

UNF doesn't have a Adword competition column.

But according to MS it is 0%

If you see no advertisers can be due to numerous things, but most likely they are either not targeting your country, or there are not enough advertisers to constantly populate the searches due to their daily budget limitations..

Use Googles Contextual Targeting Tool. It'll give you the option of choosing which country to check for advertisers and show the relevant ads on a search engine based query, it google.com + keyword. If using MS and MNF you should be searching State side.

Yes, always use Googles Contextual Targeting Tool. You can figure what to do and not got blind in targeting..