Hi, I know I am in the right niche and my CPC was at one point $1.50. But lately its going down and now I am on $0.60. Can I affect the CPC with more backlinks, new content etc? Because I know my competitors still have their CPC very high so its not the niche problem. Thank you

How do you know your competitors CPC is high?

The reason for your low CPC is due to the time of year. You need to wait it out. In the mean time you can add some low paying advertisers to your competitive ad filter, change ad position, and ad type (text and image).

Originally Posted by fiebs

How do you know your competitors CPC is high?

The reason for your low CPC is due to the time of year. You need to wait it out. In the mean time you can add some low paying advertisers to your competitive ad filter, change ad position, and ad type (text and image).

Bang on the money, the frenzy buying season is over plus there are other factors as well. A whiles ago Google dropped the price of their PPC clients in order to better serve them based on conversations and specific targeting. So lets say you have 1000 people come to your site a day and you have 3% CTR. If a large portion of that 3% end buying from an Adsense ad on your site, then your CPC can be quite high as the advertisers end up paying more per click. But if only very small portion do, then Google will smart price you, paying you less per click as they're charging the advertiser less everytime someone clicks on one of their ads. Then you have other onsite factors as well such as content.

So lets say you have a site which talks about different types of skin conditions and one which reviews skin care products. Chances are the skin care products review site will most likely earn a higher CPC as it's more targeted to a buying audience opposed to the skin conditions audience who may just browsing for general information even though they both serve the same ads.

Originally Posted by inets

Bang on the money, the frenzy buying season is over plus there are other factors as well. A whiles ago Google dropped the price of their PPC clients in order to better serve them based on conversations and specific targeting. So lets say you have 1000 people come to your site a day and you have 3% CTR. If a large portion of that 3% end buying from an Adsense ad on your site, then your CPC can be quite high as the advertisers end up paying more per click. But if only very small portion do, then Google will smart price you, paying you less per click as they're charging the advertiser less everytime someone clicks on one of their ads. Then you have other onsite factors as well such as content.

So lets say you have a site which talks about different types of skin conditions and one which reviews skin care products. Chances are the skin care products review site will most likely earn a higher CPC as it's more targeted to a buying audience opposed to the skin conditions audience who may just browsing for general information even though they both serve the same ads.

Nice reply thank you, but the thing is a month ago the CPC was $1.5 and my competitors with similar websites still have the same CPC. I am the only one who dropped.

Originally Posted by vincnba

Nice reply thank you, but the thing is a month ago the CPC was $1.5 and my competitors with similar websites still have the same CPC. I am the only one who dropped.

It could be due to the audience your getting and their getting. Even though you may have a similar audience, theirs could be converting more into customers. Also have a look at the ads which are showing up on your page. You may find some ads showing are bidding low and dragging your CPC down. If you have a competitors website you can look at which serves the same ads, find out what KW's are sending them the most visitors then visit their site and view which ads are showing then change your ads accordingly by blocking any which aren't showing up their website.

You have to constantly play around with your sites in order to get the best CTR/CPC. Or if your happy with a site making a constant average per day, then move onto the next site and get that earning a constant average.....then move onto the next and so on.

Could it be due to change of owner? Because CPC started droping when I purchased the site and added my ads on it and switched hosting. Also my ads are rotating, I have like 8 different layouts and they change when you refresh the page, could this be the issue? But like I said the site had CPC high till a month ago. And I didnt do any changes to it.

cpc is depended on the traffic country
after that your website quality
after that the ad type

Originally Posted by ILoveCSharp

cpc is depended on the traffic country
after that your website quality
after that the ad type

None of that changed so why is it dropping? :-/

no need to ask so much, google always care for the adword advertiser, not only care about how low was your cpc..

Your conversion rate could be quite low as well which can have a significant impact on your CPC as well. Conversion being the amount of people who end up buying going through one of the ads on your website opposed to clicking through and then closing the window.

CPC there is many factors -
Keyword you target.
How many currently bidding for it.
How high is the competition for the keyword.
etc

I just checked my webmaster tools and my top keywords are


1. agent
2. disallow
3. phlebotomytrainingprograms
4. sitemap
5. sitemapindex
6. user
7. xml


Could that be the reason? Only the 3rd one is related to my content