When I first started putting ads on my site, I had a CPC of $0.50.
Then after a couple of days, my CPC suddenly tripled for whatever reason. (I didn't even change the content)

I was gaining at least 20$ per day for 4 days, then my CPC suddenly dropped again, and I was back to earning $5 a day. (with the same amount of clicks)

I had the same content on my site since the first day I put up ads, and my visitors per day were pretty much the same. I was wondering, what makes CPC increase/decrease?

Sorry if this is a bit confusing, I've been awake for 38 hours now lol

Originally Posted by TheIllestBrew

When I first started putting ads on my site, I had a CPC of $0.50.
Then after a couple of days, my CPC suddenly tripled for whatever reason. (I didn't even change the content)

I was gaining at least 20$ per day for 4 days, then my CPC suddenly dropped again, and I was back to earning $5 a day. (with the same amount of clicks)

I had the same content on my site since the first day I put up ads, and my visitors per day were pretty much the same. I was wondering, what makes CPC increase/decrease?

Sorry if this is a bit confusing, I've been awake for 38 hours now lol

sometime spike sometime drop, that is adsense.. I guess you don't do a niche site uh? if yes then you get visitor from moon caused u have low cpc lol

Don't worry and get some sleep! This is normal. I noticed lots of adwords clients stopped their ads for Christmas period.........