Quote:
Originally Posted by KillerBee
Correct me if I'm wrong and I might be talking out of my ass when I say this, but don't you guys feel or think that Google uses scare tactics (physcology) to scare away potential click fraud? Don't get me wrong, I'm sure they have a team of people and computers working 24/7 to prevent click fraud but they can't cover all bases?
I mean if they claim to have these super high intelligent computers that are 1,000.000 million light years far more advanced than humans, wouldn't you think that they would be able to catch all or %100 click fraud before it happens?
I don't know thats how I see it, maybe I'm just halucinating.
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A little bit of hallucination methinks
Think about it this way, if click fraud becomes more rampant than it is, their business model and sole means of revenue reduces in value. Over the past 4 months, they've seen declines in revenue because of a reduced consumer confidence. So, they spend a ton of money to ensure that they can continue to make a ton of money, BUT humans BEGIN to act chaotically and computers have a lot of trouble tracking that instantly. What the computers track is patterns or behavior. These patterns emerge out of large data sets. So if you've got a group of 5-10 people clicking each other's links, it's probably not a big deal. You might get caught, you might not. You increase that to a much larger group and the pattern of the entire group emerges much more quickly because their is much more data.
In summation, it just takes time for them to catch people. This online world is one of instant gratification, so we figure if we get away with it once, we'll get away with it again. The real world and the world of analysis lives in a very different frame and speed of time, one where emergent patterns can take day, weeks, months, or years... not hours or seconds.