Never had a problem pointing the links to
main pages. Product page = home page of site.

Make sure you put your target keywords in
the "company name" slot. Thats the part that
they link to you with (anchor text).

Guys $297 is dirt cheap and you can move up
to double that with some testimonials and
case studies easily. I know companies that
charge $150/hour for this stuff.

Stop thinking about it and just do it