Yup.. rss2blog is a choice program for automating your blog. When it comes to site creation there are a few tools out there. The danger of using these automated site makers is that you are likely going to have a few hundred/thousand others using the exact same tools that end up getting killed by the SEs.. ie. Traffic Equalizer. Blogs are much better because by their very design they are expected to be dynamic.. rss is expected to be syndicated.. and duplication is expected... remember that blogs are just websites too.. only with a different type of management interface for them.

There are a few 'new' tools I know are coming out soon.. if you are going to use these tools try to find a software maker that guarantees only selling so many.. and/or expect your software to work well for you for the 1st 6 months you got it.. the alternative is to pay a contractor to make your very own and don't let anybody else use it

Hope this gives you some things to think about in finding an automation tool.

Jonathan