Quote:
Originally Posted by billygood
Well, I wanted to ask, What is considered a good opening rate ?
I averaged 20%, but I had more 3 times the amount of unique to the web site during the email campaign.
so any data you can tell me would be really wonderful
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That would depend on how the list is targeted, if you generated it, or you bought cpm from a publisher.
Clickthru obviously is a better metric to measure as you could write a fake subject, get a high open and no one clickthrus, if your bottom line matters you look at the clickthru. Plus if you have a relation with your list you can assume X amount are going to open it anyway.
If you bought CPM from a publisher, 1 million emails should get you about 1.5-2k clicks.. If that's helpful in anyway.