Look guys, I meant no offence and my post described a formula that worked for me. My point was that you can take something that looks like a pile of shit and change its face to make it a very desirable and money making brand. How you apply this knowledge is up to you.

I have been parachuted into all sorts of high-tech environments in the past and i always make the best of a bad job.

Here are some egs.

Mission 1: Spin a flagging brand for sale
Mission 2: Reposition a business and products for new markets
Mission 3: Develop investors belief in a brand
Mission 4: Posture a business for joint partnering or merger

If you have opportunities - PM me. If i can help you - i will.

Rudy
ps. i am not a newbie - even though the label above my head in this forum suggests so.