Well I don't think there is any reason to be offensive about his story but here is the main idea:

He saw a bunch of people that didn't know their ass from a hole in the ground marketing-wise... took his marketing skills and in exchange for a portion of the sales price developed the company to take on more clients and make enough money to sell to an investor/venture capital firm.

Its not like you can do this on a massive scale and something like this isn't easy or for newbies, its for experienced marketers with a lot of business know-how and in-person sales skills.

I mean if you can take anything and make it into a company that earns around 100k a month profit this method would work for you, and its not that difficult to find investors for such a business as long as you have solid (real) numbers and sales skills and whatever they punch into their calculators for a net present value is probably close to what will be offered for the company.

This post wasn't meant to give anymore info on how to do this.. just a little more clarity (hopefully.)