Hi Guys,

Heres how i did it.

Its about an opportunity that came my way that i couldn't pass up.

Anyway, there were a bunch of programmers selling software services into FTSE companies. They were really bad at sales and marketing and were about as dependent on financial handouts as the Queen of England.

Anyway, these guys were just about to go out of business so they asked me if i could help them sell more of their services.

I took one look at the people and product and said "absolutely not". But what i did say to them was that i would sell their company in return for 20% of the equity. At the time the company was worth about 50c.

In order for me to make any money i had to increase the perception of what i now owned, so i set to work. Within 2 months i had reviewed the codebase, spun an international software brand from the squall, developed a business plan and painted the offices the same colour as the new brand and website. I took all the fragments of history, customer lists, revenues and past triumphs and produced a very exciting picture of the business for prospective buyers.

So instead of a bog standard IT services business, we were now a software product vendor, with an international IP brand to sell lock stock and barrel to niche buyers. We were a mini-Microsoft.

Now for the difficult part. Finding the right buyers.

What i did was to target big distributors and resellers of software products. These were after all the people who could give the product the greatest exposure and had the most to gain from acquiring the IP outright.

In others words, acquiring the product entirely enabled them to increase revenue and profitability, leverage their own product, at the same time as increasing the value of the brand equity as they built a loyal customer base.

Anyway, i found a buyer at a trade fair and sold the company outright.

Win/win situation. And didn't even have to write an ebook or make a vid....

Anyway, if you want any help on this kind of stuff - PM me.

Rudy