They are going to be broke ass people who will wear them to high school and try to convince the "in crowd" that they are real by following it up with a story about where they went to buy them, and why they should be voted "prom queen" now.
They also might be fat soccer moms who are single mothers who will wear them to the grocery store trying to grab the attention of a young grocery shopper guy who has a limited knowledge of designer jeans before she takes him home and cougar pounds his brains out.
There is always a market for fakes, the more they are on TV, or rap videos, the more people will want fakes. Not only to lie to people and pretend they are real, but even to look "cool" in pictures where its hard to tell things are fake. Or maybe in "da club" at night people won't pick up on the subtle nuances that prove their fakeness.
People buy fakes for a lot of reasons. usually because they are liars. and the liar market it huge!
"Dogs are smarter than humans: When a dog gets a bone he doesn't go use that bone as a down payment for a bigger bone, he uses what he has"