Deth,

thanks for the post. You pretty much summed up what I was referencing and I appreciate your post.

I know all about On Page Factors as I've done it with my eCommerce site. I've gotten top 10 and 2nd page rankings from longer tail phrases but to be honest I don't know that I would have received them solely from On Page efforts without the use of outside links to interior pages and registering with the Yahoo Directory and other factors.

I've also pointed the appropriate sub-Category landing page links to tier higher Category Page of which the sub-Category page belongs to for internal linking purposes.

Actually in doing this, this helps to create an after effect of a Double-listing.

I just thought there was more to it than what he was referencing.....and it really still boils down to getting relevant links.