What do you think of this expired domain I just copped?

The domain name is the equivalent of searchengine-optimization.com but with my countrys language and TLD.

In my language Search Engine Optimization is a compound word, so it goes like "searchengineoptimization".

Yes, I know long domain names and hyphen is bad, but I had to buy it because I was just thinking that I'm going to make a website where I publish case studies, SEO tips, and sell legitimate SEO services to companies with the help of inbound marketing.

• Domain is 13 years old | DR 20 | Spam Score 1% | 96 contectual do-follow backlinks
• Site was a legit website and the content was focused in telling what SEO is
• Potential downside? If I wanna start selling services to companies, branding might be hard as the domain-name is exact match?

What do you think?

You can keep it as a PBN or a sister site that drives traffic to your branded domain.

redirect or use it as a PBN

Pavan Teja 1 said:

You can keep it as a PBN or a sister site that drives traffic to your branded domain.

Click to expand...

Would a good idea be to use it as a sister site where I teach about SEO with tips and guides and then point the users to my branded website where I sell my services and publish case studies?

WhaTheFak said:

Would a good idea be to use it as a sister site where I teach about SEO with tips and guides and then point the users to my branded website where I sell my services and publish case studies?

Click to expand...

It's a good idea but you need to mention in your privacy policy that it's an affiliate site of your branded site. You should also have a link in the footer. This will keep it safe from any Google algo update. You can run both sites for 2 different purposes without hiding the fact that both are related.

PBN unit approach should work.

However, this looks more like a good candidate for:

• getting our own clients (lack of branded domain name is not a problem)
• SEO lead selling
• rank and rent to agencies

I always trash domains related to SEO.

Reasons being, that these domains were obviously SEOed on purpose. Backlinks are artificial and most of the time utter shit. Plus, the domain got dropped for a reason, possibly, because it has never ranked properly or never made money.

Before you do anything with the domain, I would recommend testing it just to make sure you can move forward with confidence.

For example, I recently bought an expired domain that looked decent. Low spam score, Trust Flow 20+, etc. I had an old test site with 10 pages all ranking for the same keyword. The results had already settled and I hadn't touched anything in a month or so. I pointed a link from my new site footer to the page that ranked 5th for the specific keyword I had tested. Within days, the page that ranked 5 out of 10 tanked on down to position 9.

Point being, there may be a good reason why the original owner ditched their website. It's always good to know for sure before moving forward.

It will be helpful for your PBN. Use that for your link building