One of my favorite psychological button-pushers (to observe, not follow) is Robert Allen. I know I am saving sources for later, but I just received an email in my spam folder from Robert Allen that caught my attention. It was entitled:

"Stumickel, I found you a job"

(Actually, he gave my name as my email, but I changed it here.) Talk about hitting where it hurts! This guy's a heavyweight shark at getting attention. People can bash Allen all they want for being sleazy (and he is), but he's good—real good at what he does.

Here's the email. I removed the link because the purpose of this post is to comment on a sales copy technique, not to sell anything.

Your turn??!!!

Heh.

I love it!

Short and sweet with a knockout punch. It's a shame this is spam. Imagine what kind of effect this could have if it were allied to a real opportunity and not just an excuse to sell the person something.

I don't know why experts haven't thought of mentoring some broke, hungry, ambitious, even desperate newbies for a cut of the income generated under their tutelage during a a fixed time. Some people will sting them and some deadbeat students will have to be weeded out, but I have no doubt the honor system will work—at the very least—as well as it does with shareware. And the possible income could potentially be greater from a talented student than even the BS Riches Tributary milk-a-sucker-for-all-he's-worth scheme.